FirstBank Hides Free Snowboards and Skis at Copper Mountain; Extends Contest to Denver for the First Time

Guía de Regalos

FirstBank to give away 110 custom Never Summer snowboards and
Icelantic skis during “Capture the Cube” treasure hunt

LAKEWOOD, Colo.–(BUSINESS WIRE)–FirstBank,
Colorado’s largest locally-owned bank, will be giving away
limited-edition Never Summer snowboards and Icelantic skis to riders who
follow clues and use detailed maps to locate one of 99 “orange cubes”
hidden in the nooks and crannies of Copper Mountain or the 11 cubes
hiding in Denver. Also new this year, players must follow clues that
lead to one of 118 illustrated images on Instagram. Collectively, these
images create a one-of-a-kind Copper Mountain Map.

FirstBank’s “Capture the Cube” contest will launch on Copper Mountain
Nov. 21, 2015, and, for the first time ever, cubes will appear in Denver
starting in January 2016. Here’s how to cube hunt:

  1. Follow @efirstbank
    on Instagram to get cube location clues before anyone else. Cube
    hunters can also get clues at www.capturethecube.com
    or by following FirstBank’s Facebook
    and Twitter
    pages.
  2. Search the illustrated map of Copper Mountain on capturethecube.com or
    at @capturethecube
    on Instagram. Find the hidden object that matches the clue to decipher
    where the cube is hiding.
  3. Unlock the Cube
    Finder App
    by sharing capturethecube.com with friends. Once on the
    mountain, the compass points in the direction of the cube.
  4. Find the cube at Copper Mountain, bring it to the FirstBank tent in
    the Village Center to claim the free Never Summer snowboard or skis.
  5. Brag and tag @efirstbank in all jealousy-inducing photos.

“As a Colorado-owned bank, we’re passionate about ski and snowboard
season, so we want to help fellow Coloradoans own the mountain this
winter,” said John Ikard, CEO of FirstBank Holding Company. “Capture the
Cube is our way of reminding fellow Coloradoans that it’s still possible
to receive something for free while celebrating their love for the
slopes.”

FirstBank partnered with Never Summer Industries and Icelantic, two
renowned Colorado-based manufacturers, to create the limited-edition
FirstBank snowboard and skis. The Predator Series features a 3D wild
animal Matroyshka graphic including wolf, bobcat, raccoon, and owl
nesting dolls. The snowboard utilizes Never Summer’s patented R.C.
(Rocker & Camber) technology for better edge-hold and stability. The
Icelantic Nomad skis feature balanced flex, 2mm of camber underfoot, and
a rockered tip and tail for the perfect all-mountain freeride ski.

The first cube drops on Copper Mountain on November 21 and details
regarding the Denver Capture the Cube expansion will be announced soon.
In the meantime, the countdown to the first cube is live at www.capturethecube.com.

About FirstBank

FirstBank operates more than 120 locations in Colorado, Arizona and
California. FirstBank is the largest locally owned banking organization
in Colorado, serving more than 650,000 customers. Since 2000, FirstBank
has contributed more than $50 million and thousands of volunteer hours
to charitable organizations. FirstBank is unique in that a majority of
its stock is owned by management and employees. For more information, go
to www.efirstbank.com.

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Member FDIC

Contacts

FirstBank
Brian Jensen, 303-235-1400
Brian.Jensen@efirstbank.com
or
Linhart
Public Relations

Robin Zimmerman, 303-951-2559
rzimmerman@linhartpr.com