FLOOD Brand Celebrates 175th Anniversary with New Comprehensive Professional Wood Care Product Line
Products utilize technology, extensive research findings for
hard-working formulations
CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–FLOOD® wood care, a brand of the PPG (NYSE:PPG) architectural
coatings business, today announced the launch of its new comprehensive Flood
Pro Series line of professional stains, finishes and preparation
products available exclusively at PPG PAINTS™ stores and independent
retailers nationwide.
Developed to deliver on the staining needs of the professional, the new Flood
Pro Series line combines popular existing formulas with several new and
improved formulas to provide highly durable products with easy
application. Backed by the Flood brand’s 175-year heritage, the
new Flood Pro Series line was created through extensive research
and collaboration with PPG’s global wood care technology resources. The
program includes a core line of stains, finishes, preparation products
and a new resurfacer product. It will also include a broader color
platform of 40 semi-transparent and more than 120 solid hues that
enhance the natural beauty of wood, in addition to new product labels.
“The Flood Pro Series line boasts some of our best, most durable
products in order to better serve the needs of professionals,” said
Jennifer Dodson, PPG senior manager, wood care, architectural coatings,
U.S. and Canada.
The popular Flood CWF-UV® wood finish formula, PENETROL®,
FLOETROL® and E-B EMULSA BOND® additive products
will remain under the Flood brand. PPG PITTSBURGH PAINTS®
brand’s SUN PROOF® stain, the PPG PORTER PAINTS®
brand’s ACRI-SHIELD® stain, WOOD PRIDE® stain and
some existing Flood stains will be replaced by the new Flood Pro
line.
Founded in 1841 by the Flood family of painters, the Flood brand
earned its reputation as “The Wood Care Specialist” by creating products
that protect, preserve and beautify any wood project. The Flood
brand understands the time and effort involved in exterior wood care and
the pride and satisfaction felt in a job well done. That’s why Flood
products can be trusted to deliver consistent results, long-lasting
performance and peace of mind. To learn more about the Flood
brand and its products, visit www.flood.com.
To find a PPG Paints store or independent retailer near you,
visit www.ppgpaints.com.
Availability of products may vary by retailer.
PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It is a business of PPG, the world’s leading
coatings company, and manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. For more information, visit PPGAC.com.
PPG: BRINGING INNOVATION TO THE SURFACE.®
PPG’s vision is to be the world’s leading coatings company by
consistently delivering high-quality, innovative and sustainable
solutions that customers trust to protect and beautify their products
and surroundings. Through leadership in innovation, sustainability and
color, PPG provides added value to customers in construction, consumer
products, industrial and transportation markets and aftermarkets to
enhance more surfaces in more ways than does any other company. Founded
in 1883, PPG has global headquarters in Pittsburgh and operates in more
than 70 countries around the world. Reported net sales in 2015 were
$15.3 billion. PPG shares are traded on the New York Stock Exchange
(symbol: PPG). For more information, visit www.ppg.com
and follow @PPGIndustries
on Twitter.
PPG Paints is a trademark and the PPG Logo and Bringing
innovation to the surface are registered trademarks of PPG
Industries Ohio, Inc.
Acri-Shield, PPG Pittsburgh Paints, PPG
Porter Paints and Sun Proof are registered trademarks of PPG
Architectural Finishes, Inc.
CWF-UV, E-B Emulsa Bond, Floetrol,
Flood, Penetrol and Wood Pride are registered trademarks of
the PPG Group of Companies.
Contacts
PPG Media Contacts:
Katie Kirkpatrick, 724-742-5352
Architectural
Coatings
katie.kirkpatrick@ppg.com
or
Jamie
Altman, 724-742-5599
Architectural Coatings
jamie.altman@ppg.com
