Honda Canada Sales Increase Driven by Light Trucks

Light trucks post more than six months of consecutive monthly records
Civic
remains best-selling passenger car in Canada

MARKHAM, Ontario–(BUSINESS WIRE)–Honda Canada Inc. today reported an increase of 10 percent in October,
on sales of 16,923 units by the Honda and Acura divisions combined, for
a new October record. The Honda Automobile Division reported October
sales of 15,169 units, up 15 percent over last year, also an October
record. The Acura Division reported October sales of 1,754 units, down
20 percent versus last year.

“The success of our new truck introductions have driven Honda to more
than 15,000 units sold for the fourth consecutive month, giving us great
momentum heading into the winter months,” said Dave Gardner, senior vice
president of operations, Honda Canada Inc. “The Honda Civic story in
Canada is about to get even better with the mid-November launch of the
2016 Honda Civic sedan. As the most ambitious remake of the model in its
43-year history, the tenth-generation Civic will bring a sophisticated,
dynamic and fuel efficient package to the Canadian compact market.”

“Setting a monthly record for the sixth consecutive month, the
prestigious and stylish RDX continues to inject Acura DNA into the
line-up,” added Gardner. “We can attribute Acura’s weaker monthly sales
in 2015 to last year’s October anomaly, a retail spike due to fulfilling
pent-up demand for the newly-launched four-wheel-drive TLX sedan.”

October Highlights:

  • Canadian-built Honda CR-V rolled on to its fifth straight monthly
    record and the sixth in seven months, posting a 32% gain on sales of
    3,630 units.
  • Honda Pilot sales rose 42% in October with 797 units sold, breaking a
    monthly sales record for the seventh consecutive month.
  • Setting a sixth consecutive monthly record, Acura RDX continued its
    gains, jumping 10% on 624 units sold.

About Honda
Honda Canada Inc.
was founded in 1969. It has produced more than seven million cars and
trucks since 1986 at its two manufacturing facilities and builds engines
at a third manufacturing plant in Alliston, Ontario. Both manufacturing
facilities are extremely flexible and currently build Honda Civic and
CR-V models. Honda Canada has invested more than $3.9 billion in Canada
and each year it sources nearly $2.1 billion in goods and services from
Canadian suppliers. Honda Canada has sold more than four million Honda
and Acura passenger cars and light-duty trucks in Canada.

HONDA CANADA INC.       HONDA CANADA INC.
Oct-15 Oct-15
RETAIL SALES – MTD RETAIL SALES – YTD
                           
MODEL 2015 2014 % Change Model 2015 2014 % Change
               
FIT 613 1,427 -57.0% FIT 8,108 9,079 -10.7%
CIVIC 6,272 5,917 6.0% CIVIC 55,881 57,853 -3.4%
CR-Z 3 6 -50.0% CR-Z 51 89 -42.7%
ACCORD 1,353 1,379 -1.9% ACCORD 12,124 14,862 -18.4%
CROSSTOUR 2 114 -98.2% CROSSTOUR 291 794 -63.4%
HR-V 1,746 0 HR-V 7,173 0
CR-V 3,630 2,759 31.6% CR-V 32,928 28,620 15.1%
ODYSSEY 750 950 -21.1% ODYSSEY 10,025 10,055 -0.3%
PILOT 797 561 42.1% PILOT 6,581 5,281 24.6%
RIDGELINE 3 112 -97.3% RIDGELINE 228 1,590 -85.7%
HONDA division 15,169 13,225 14.7% HONDA division 133,390 128,223 4.0%
               
ILX 185 192 -3.6% ILX 2,068 2,412 -14.3%
TSX 0 1 -100.0% TSX 0 206 -100.0%
TL/TLX 415 846 -50.9% TL/TLX 4,412 2,515 75.4%
RL/RLX 17 9 88.9% RL/RLX 159 211 -24.6%
RDX 624 569 9.7% RDX 6,300 5,433 16.0%
MDX 513 562 -8.7% MDX 4,697 5,058 -7.1%
ZDX 0 0 ZDX 1 6 -83.3%
ACURA division 1,754 2,179 -19.5% ACURA division 17,637 15,841 11.3%
               
Honda Canada Inc. 16,923 15,404 9.9% Honda Canada Inc. 151,027 144,064 4.8%

*Note: due to technical difficulties during September month-end
activities, three Honda unit sales were inadvertently unreported (Civic,
Accord, CR-V). This report reflects true YTD sales.

Contacts

Honda Canada
Laura Heasman, 905-888-4586