Groundbreaking New Lifestyle Brand and Publication First of Its Kind
to Focus on “Do Good” Pet Adoption and Integration Movement; Expected to
Reach One Million Pet Lovers by the End of 2016
IRVINE, Calif.–(BUSINESS WIRE)–i-5 Publishing, a leading media technology company, today announced the
launch of Lucky Puppy™, a new lifestyle brand and publication for
people dedicated to doing good by adopting dogs (and cats) and
integrating them into their homes.
Lucky Puppy is the first lifestyle publication and brand of its
kind to support the pet adoption and integration movement with
nationwide coverage. The Lucky Puppy website will officially
launch in January with the print and digital editions of the magazine
launching with the spring 2016 issue and publishing quarterly. Lucky
Puppy will be distributed for free to 400,000 print and digital
readers, with the publication expected to reach one million pet lovers
by the end of 2016.
“Lucky Puppy was created for the growing generation of people who
choose to rescue dogs (and cats) and integrate them into their families,
for the same reasons they think mindfully, eat locally and live green,”
said Melissa Kauffman, group editor of Lucky Puppy magazine. “Lucky
Puppy is a brand and publication for pet lovers who know that the
act of rescuing isn’t just a good deed, but the right thing to do. It
will focus on the do good, live well lifestyle that ensures that no
matter what kind of life our dogs (and cats) have come from, they’ll
never be anything but a Lucky Puppy ever again.”
The company’s primary dog-related property, Dogster.com, which produces
new original dog content, will serve as Lucky Puppy’s digital
home. The site is part of the i-5 Publishing network, which reaches a
combined audience of approximately 10 million monthly visitors and
social reach of over 5 million followers.
Lucky Puppy represents yet another step in the company’s
continued commitment to the rescue and shelter cause and community. The
company launched Petcha.com earlier this year, the industry’s first and
only all-inclusive and interactive pet search site and community to
include pets from breeders, rescue and shelter organizations.
According to multiple industry sources, post-adoption return-to-shelter
rates for dogs and cats have been reported to be between 7 percent and
20 percent for the first six months following adoption.
“This cause is near and dear to our hearts and to hundreds of thousands
of pet lovers across the country,” added Kauffman. “We believe the Lucky
Puppy brand will resonate with today’s audience of pet lovers who
understand the value of pet rescue and the importance of integrating
these pets into their homes and families.”
To sign-up for Lucky Puppy updates and pre-order a complimentary
subscription to the digital edition of Lucky Puppy, visit: http://www.dogster.com/luckypuppy/.
About i-5 Publishing
i-5 Publishing is a leading media technology company that creates
remarkable content focusing on lifestyle experiences for avid
enthusiasts and informed specialty audiences. Our dedicated
professionals ideate, design, and create iconic content and services
that deliver audiences across all platforms.
Founded in 2013, i-5 Publishing is headquartered in Irvine, Calif. For
more information, visit www.i5publishing.com.