IMCA’s Feb. 28 Webcast to Focus on Value of Corporate Social Responsibility

Program Targeted to Marketing and Communications Professionals at
Insurance Agencies and Carriers

MINNEAPOLIS–(BUSINESS WIRE)–The Insurance Marketing & Communications Association (IMCA) will host
the next edition of its Leadership Webcast Series on Tuesday, Feb. 28,

“The Value of Corporate Social Responsibility” will feature Brandon
Davis and Emily Hathcoat of CNA and Cecile Locurto of USI Insurance
Services. The webcast will be moderated by Mark Friedlander, head of
corporate communications at The Main Street America Group and an
executive board member of IMCA,
and is targeted to marketing and
communications professionals at insurance agencies and carriers.

“Our February webcast will focus on the benefits of corporate social
responsibility (CSR) for insurance agencies and carriers,” Friedlander
said. “During our broadcast, we will define the most common types of CSR
initiatives which many agencies and carriers are engaging today, such as
cause marketing and community relations, philanthropy and volunteering.”

This robust program will also feature in-depth presentations from two
IMCA members (an agency and a carrier) which each earned an IMCA
Showcase Award in the CSR category in 2016. Presenters from CNA and USI
will provide a comprehensive overview of their award-winning Showcase
Award entries and share best practices about defining program goals,
strategies, objectives, tactics and measurement of success of their CSR

This one-hour live broadcast, which begins at 2 p.m. EST, is free for
all IMCA members and just $49.95 for non-members.

“Being involved in CSR can help organizations increase brand awareness,
improve their bottom line and open new avenues for long-term success,”
said Anna Hargis, director of advertising at Shelter Insurance, and
board chair of IMCA. “I’m excited to hear the personal stories our
Showcase Award winners have to share on effective CSR campaigns that
have positively impacted their organizations and communities.”

Registration is required to attend IMCA’s Feb. 28 webcast. Please visit IMCA’s
website for more information.

About the Webcast’s Presenters

Brandon Davis

Director, Public Relations and Corporate Social Responsibility, CNA

In his role at the commercial property/casualty carrier, Davis is
responsible for leading and advancing CNA’s strategic public relations,
media affairs, social media and corporate social responsibility
initiatives and activities. Prior to joining CNA in 2014, Davis worked
at Jasculca Terman, a Chicago-based strategic communications firm, where
he supported several clients including the Chicago Community Trust,
Urban Prep Academies, Ford Foundation, Citizens United for Research in
Epilepsy (CURE) and Advocate Christ Medical Group on strategic
communications, event management and public relations efforts.

Emily Hathcoat

Vice President, Corporate Marketing and Advertising, CNA and
Executive Vice-Chair, IMCA Board of Directors

In her role at CNA, Hathcoat is responsible for achieving the company’s
business objectives for growth and profitability through marketing and
communication programs that generate demand from target customer groups,
enable sales, engage customers and positively represent the CNA brand.
During her tenure at CNA, Hathcoat has held positions of increasing
responsibility in the marketing, branding, communications and
distribution management functions. Hathcoat takes most pride in working
with her team to deliver actionable results from creative marketing
campaigns. These efforts have resulted in earning numerous Awards of
Excellence and Best of Show honors from IMCA. Prior to joining the CNA
in 2001, Hathcoat served as marketing manager at Advanced Technologies
Group, Chicago, where she led the company’s entry into new markets.

Cecile Locurto

Senior Manager, Communication and Media Relations at USI Insurance

Locurto has over 20 years of experience in corporate communications,
media relations and integrated marketing communications. At USI, she
heads up corporate communications and media relations for 140 offices
nationwide. Locurto’s responsibilities include public relations and
media relations, internal communications, senior management
communications and web and social media. In 2016, USI’s corporate
communication function earned Awards of Excellence for employee
communications and corporate social responsibility at the IMCA Showcase
Awards. Prior to joining USI in 2012, Locurto was a senior manager of
marketing communications and public relations at IVANS Inc., a network
and software service provider for health care and insurance.

About the Insurance Marketing &
Communications Association (IMCA)

is the oldest insurance marketing association in North America with
roots tracing back to 1921. Membership includes leading international
and domestic multi-line insurance companies and brokerage firms,
regional and specialty companies, general agencies, and prominent
industry suppliers. The organization represents over 120 companies,
including the top five property/casualty writers in the United States.
Members include senior level management and professional staff working
in the areas of corporate communications, advertising, public relations,
marketing communications, marketing and sales promotion, marketing
research and technology.


Insurance Marketing & Communications Association
Media Contact:
Grove, 952-928-4644
Executive Director