Industry Veteran Scott R. Perry Named CEO of AmeriLife

CLEARWATER, Fla.–(BUSINESS WIRE)–Scott R. Perry, a highly regarded insurance industry veteran, has been
named CEO of AmeriLife, the nation’s premier annuity, life and health
insurance marketing group. Mr. Perry succeeds Timothy O. North, who
announced his plans to retire last year, and will now serve as Chairman
of its Board of Directors.

“The life and health insurance industry is facing monumental disruption
driven by shifts in demographics, consumer preferences, technology and
the regulatory environment,” said Mr. Perry. “AmeriLife, with its
diverse insurance product portfolio, powerful distribution and advanced
technology platform, is well positioned to respond to these changes. I
intend to build on the tremendous legacy that Tim and the AmeriLife team
created, and further position the company as the first choice and
most-trusted insurance provider, serving Americans across the country.”

With more than 30 years of insurance industry experience, Mr. Perry most
recently served as Chief Business Officer of the CNO Financial Group in
Chicago. While at CNO Financial, he was responsible for multichannel
operations across each of its three insurance subsidiaries: Washington
National, Colonial Penn and Bankers Life. Previously, Mr. Perry was
President of Bankers Life, where he also held a variety of leadership
positions in sales and distribution. Mr. Perry relocated to Clearwater
to lead AmeriLife.

“We are excited to have Scott take the helm,” said AmeriLife Board
Member Eric Rahe, a managing partner at J.C. Flowers, the private equity
investment firm which is majority owner of AmeriLife. “As an industry
thought-leader whose intuitive and innovative stewardship have led
several insurance and financial institutions to profitable growth, we
welcome the perspective he brings to AmeriLife. His experience and
implementation of best-in-class practices in market analytics, customer
acquisition and agent recruitment will accelerate AmeriLife’s continuing

AmeriLife has long-standing partnerships with many of the insurance
industry’s most-respected insurance carriers, and those relationships
allow the company to offer significant value to its customers and
distributors across the country,” Mr. Rahe added. “We’d also like to
thank Tim for his decades of leadership and innovation, and we are
thankful that we will have access to his vast knowledge and
relationships as Chairman of the Board.”

“I am very excited to have Scott, with his deep industry experience,
leading this next stage of AmeriLife’s development,” said Mr. North. “I
look forward to supporting him in my role as Chairman.”

AmeriLife is a national leader in developing, marketing and distributing
annuity, life and health insurance solutions to protect the health and
retirement needs of Middle America. Leveraging a national distribution
network of over 100,000 insurance agents and brokers via nearly 20
marketing organizations, and 50 insurance agency locations, AmeriLife,
and its more than 75 insurance carrier partners, offers value and
quality to the insurance industry and its customers.

For additional information about AmeriLife or the appointment of Scott
Perry, please contact Amie Hornbaker, Vice President of Corporate
Affairs, at 727-726-0726, or by email at


Amie Hornbaker, 727-726-0726