IRI Beer Expert Provides 2015 Year-End Results on Beer Category and Craft Beer Segment

–(BUSINESS WIRE)–IRI:

WHO:

 

Dan Wandel, Principal, Beverage Alcohol, Client Insights,
IRI

 

WHAT:

Beer category sales improved in 2015, based on the strength of the
import, craft and flavored malt beverage segments, as well as
offerings throughout the category. IRI’s beverage alcohol expert,
Dan Wandel, will examine how the beer category and craft segment
performed during 2015 in his presentation, “2015 Beer Category
and Craft Segment Review,”
during the Brewers Association
Power Hour interactive teleconference.

 

WHY:

The craft segment has continued to be one of the true success
stories in the beverage alcohol industry for the past several years,
and 2015 was no exception. Wandel’s presentation will take a closer
look at where craft beers are succeeding and will address such
critical questions as:
 
  • What were the sales trends for the beer category in 2015?
  • How did the beer category and craft segment perform in 2015?
  • What were the top-selling craft beer styles in 2015?
  • What were the hot new beer brands in 2015?
  • Which beverage alcohol defined vendors helped drive craft sales
    growth?
  • How did craft beer’s largest-selling style, IPA, perform?
  • What did the introduction of hard sodas contribute to beer sales
    in 2015?
 

WHEN:

Thursday, March 3, 2016, 12 p.m. CT

 

WHERE:

Brewers Association Power Hour

Free for Brewers Association members; for all others, $99 to
participate. To preregister, click here.

March
Power Hour

 

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
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(an Oracle
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Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle Social
Cloud, Rentrak, SPINS, Univision 
and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at www.iriworldwide.com.

Contacts

IRI
Shelley Hughes, +1 312.474.3675
Shelley.Hughes@IRIworldwide.com