IRI Launches New Fully Integrated Service for Seasonal Respiratory and Allergy Categories to Help Marketers Win the Season

IRI Illness Tracking Will Provide Granular Insights for Consumers
With Cold-, Flu- and Allergy-Like Symptoms to Help Activate Targeting
and Enable Growth

CHICAGO–(BUSINESS WIRE)–IRI announced today that it is launching IRI Illness Tracking™, a new
solution that pinpoints consumers who suffer from cough, cold, influenza
and allergy symptoms throughout the year, so that over-the-counter
product marketers and retailers can grow sales during the flu season
through better planning and activation programs.

IRI has joined forces with Symphony Health to launch the fully
integrated service on IRI Liquid Data®, an industry-leading
technology platform, leveraging an expansive partner ecosystem, an
unparalleled portfolio of data assets and robust predicative analytics,
which is currently in use by more than 500 clients. IRI Illness Tracking
will offer cutting-edge tracking capabilities for the U.S. population
affected by respiratory and allergy symptoms to help companies improve
their resource allocation, activation programs and return on investment
for products within these seasonal categories.

“The launch of IRI Illness Tracking signifies a much-needed innovation
in the OTC marketplace,” said Bob Sanders, executive vice president of
IRI’s Health Care Practice. “For manufacturers and retailers, ‘winning
the season’ requires more accurate, granular, integrated and timely
insights, and that is exactly what IRI Illness Tracking offers. With
improved forecasting, granularity and data integration, companies will
be able to enhance their efforts in everything from supply chain
management and customer engagement to media optimization.”

By integrating anonymized illness incidence data from Symphony Health
with IRI’s point-of-sale and consumer-shopper data, companies will gain
better and more timely insights into seasonal categories, thus helping
them more efficiently plan, activate and measure their results. Illness
Tracking will allow users to combine insights easily from all other IRI
solutions, including IRI ShopperSights™, IRI Consumer and Shopper
Insights Advantage™ and IRI Media Advantage™, creating a robust and
comprehensive activation platform.

“IRI Illness Tracking is a further demonstration of IRI’s strategy and
commitment to drive client growth by bringing all data sets under one
platform,” added Sanders.

IRI Illness Tracking will be available in September 2017, prior to the
beginning of flu season. For more information, please contact

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as 84.51°, Adobe, The Boston Consulting Group, comScore,
Experian, GfK, Gigwalk, Ipsos, Kantar Millward Brown, Kantar Shopcom,
MarketVantage, Mastercard Advisors, MaxPoint, Mu Sigma, Oracle,
Pinterest, PlaceIQ, Research Now, SPINS, Univision
and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, and financial services and media companies grow their
businesses. A confluence of major external events – a change in consumer
buying habits, big data coming into its own, advanced analytics and
personalized consumer activation – is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,


IRI Contact:
Shelley Hughes
+1 312.474.3675