JAKKS Pacific and Roxo Strike Exclusive Global Distribution Rights Deal

Innovative and Interactive Character-Based Night Lights Featuring
Colorful Lights and Sounds

SANTA MONICA, Calif.–(BUSINESS WIRE)–One of the leading designers, marketers and distributors of children’s
toys and consumer products, JAKKS Pacific, Inc. (NASDAQ: JAKK) today
announced a worldwide distribution agreement with Roxo, LLC for its
night lights products, Glow Friends™.

The multi-year distribution agreement allows JAKKS to exclusively
promote, market, distribute and sell Glow Friends™ in various channels
worldwide. Glow Friends™ is an innovative, new line of interactive
light-up characters available in 4-inch and 6-inch sizes. When tapped,
the night lights create a colorful light show and the larger size also
includes sound to its luminosity. Roxo has already secured popular
licenses for its Glow Friends™ line from major licensors for top
properties such as PAW Patrol and Teenage Mutant Ninja Turtles.

“We are excited to partner with Roxo as the exclusive global distributor
for their unique and highly innovative line of Glow Friends,” said
Carmine Russo, President, International at JAKKS Pacific.

“We are thrilled to team up with JAKKS Pacific,” said Greg Ramfos,
Founder and Chief Executive Officer at Roxo. “They are a leader in the
toy industry with a tremendous distribution network that will extend the
reach of our products.”

Additionally, the agreement also included a U.S. and Canada distribution
deal for Roxo’s Charms and Bands products. Full lines of Glow Friends
and Charms and Bands are scheduled to be available at retail just in
time for the holidays 2016.

About ROXO, LLC

Roxo is a fast-growing company founded in 2010. The company is
headquartered in Sylvan Lake, Michigan, and is privately owned. Roxo
began making collectible charms and through innovative product design
and acquisition of the top-selling kid’s licenses has become the #1
collectible charm bracelet Company in the world – with over 50,000,000
units sold to date. Roxo has leveraged its strong reputation and sales
success to broaden its licensed assortment and expand the product
offering into the new Night Lights line. Roxo’s mission is to inspire
creativity and encourage individuality, with quality products that
generate smiles. Watch our documentary
here
to hear the full story about how CEO Greg Ramfos, re-tooled his
automotive business into a bracelet and charm factory in order to save
his employees. www.getroxo.com

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Real Construction®,
Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®,
Kids Only!®, as well a wide range of entertainment-inspired products
featuring premier licensed properties. DreamPlay Toys, LLC is a joint
venture between JAKKS and NantWorks LLC to develop, market and sell toys
and related consumer products incorporating NantWorks’ proprietary iD™
recognition technology. Through JAKKS Cares, the company’s commitment to
philanthropy, JAKKS is helping to make a positive impact on the lives of
children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific
).

©2016 JAKKS Pacific, Inc. All rights reserved.

Contacts

JAKKS Pacific
Sara Rosales Montalvo
424-268-9363
SaraRM@jakks.net
or
Roxo,
LLC
Greg Ramfos
855-438-7696 ext. 114
gramfos@getroxo.com