Kraft Heinz Brings an Iconic American VELVEETA Brand into the Frozen Aisle

CHICAGO–(BUSINESS WIRE)–From loaf recipe cheese to shells and cheese, VELVEETA has been in
America’s kitchens since 1928. Now, as the majority of Americans are
eating multiple snacks and smaller meals1, VELVEETA is
answering with two new products in the frozen snacks aisle: VELVEETA
Stuffed Grilled Cheese and VELVEETA Cheesy Bites. Both are made with
real milk and VELVEETA cheese.

With up to 80 percent of VELVEETA consumers buying frozen snacks and
meals2, people who love to make grilled cheese sandwiches
with VELVEETA now have a convenient frozen option, VELVEETA Stuffed
Grilled Cheese, microwavable in one minute.

Entertaining enthusiasts that serve VELVEETA dips can enjoy the ease of
dips-in-a-bite, VELVEETA Cheesy Bites. VELVEETA Cheesy Bites come in
both Original and Salsa con Queso, a flavor based on a delicious
VELVEETA Queso dip recipe.

As an iconic American brand, we believe VELVEETA will bring excitement
to the Frozen aisle,” said Caio Santos, Brand Manager for Frozen Snacks.
These are convenient frozen snacks that capture the true VELVEETA
experience, Liquid Gold taste and melt. From weekend entertaining to an
after school treat, our bites and grilled cheese are cravable for every
VELVEETA lover out there.”

VELVEETA Stuffed Grilled Cheese comes in boxes of two or six sandwiches,
while the two flavors of VELVEETA Cheesy Bites come in 6 oz. or 18 oz.
boxes. VELVEETA Frozen Snacks are available at grocery and mass
merchandise retailers at a suggested retail price of $4.99 (18oz).


The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico,
Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Weight Watchers Smart Ones and Velveeta. The
Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit

1 NPD Eating Patterns in America 2015
2 Nielsen
data from BASES test 3Compared to Frozen Cheese Snacks concepts in
United States. Nielsen BASES Test (09/2015)


The Kraft Heinz Company
Lynne Galia