LED Innovation Powerhouse Renews Marketing Focus
WEST WARWICK, R.I.–(BUSINESS WIRE)–#LED–Future-forward LED firm Lighting Science today announced the recent
appointment of veteran marketing executive Laura Calenda to the
newly-created role of senior vice president of marketing. In this
capacity, Calenda will partner with senior leadership to develop and
implement national marketing strategy designed to expand its brand
presence and educate consumers on its differentiated lighting solutions.
“Lighting Science has a long history of technological innovation,” said
Chief Executive Officer Ed Bednarcik, “but for much of our history,
we’ve been ahead of the demand curve. Fortunately, thanks to recent
events such as the launch of Apple’s Night Shift App, we’re seeing
increased consumer understanding of the impact of light spectrum upon
human, plant and animal health. The time was right to bring on a senior
marketing executive like Laura to help people better understand how they
can use biological lighting to create healthier living and working
Calenda, who brings a unique blend of healthcare and technology
expertise to her new role, comes to Lighting Science from Corvias Group,
a $500 million, privately-held, public-private partnership development
firm, where she served as Senior Vice President of Communications. In
that capacity, Calenda successfully rebuilt the marketing and
communications functions and undertook an extensive rebranding effort to
support the company’s aggressive growth strategy.
Prior to Corvias, Calenda headed up Public Relations and Corporate
Communications at Blue Cross & Blue Shield of Rhode Island, where she
successfully repositioned the health insurer as a leader in transforming
local healthcare delivery during the tumultuous period leading up to
federal healthcare reform. Earlier in her career, Calenda also held
senior marketing communications roles at Fidelity Investments, Covansys,
a $400 million, publicly-traded, global IT consulting firm and the Rhode
Island Supreme Court.
Calenda’s experience in strategically building and differentiating
brands in local, national and global markets will assist Lighting
Science in positioning its patented biological lighting products in the
otherwise largely-commoditized lighting industry.
“I was hooked when Lighting Science taught me how light spectrum can be
engineered to help improve human health and well-being, including sleep
quality, productivity, energy levels and mood,” said Calenda. “These
groundbreaking products represent the future of the lighting industry.
I’m excited to come on board as we continue to expand the definition of
light beyond illumination.”
Lighting Science is best known for its patented human health-focused LED
lighting solutions, which it originally developed for NASA to help
regulate the circadian rhythms of astronauts on the International Space
Station. These innovative lighting products have been
scientifically-engineered to help regulate hormone release, and promote
healing, regeneration and performance optimization. In addition to their HealthE™
lighting series, Lighting Science also produces a robust line of
cutting-edge, high-quality, sustainable and environmentally-friendly
commercial and residential lighting products.
Calenda is a member of the American Marketing Association and Public
Relations Society of America. An alumna of Leadership Rhode Island, she
received her Bachelor of Arts from Salve Regina University.
About Lighting Science Group
Lighting Science Group Corporation (OTCQB:LSCG) is a global leader in
innovative LED lighting solutions that designs, manufactures and brings
to market advanced, intelligent products for consumer and commercial
applications. We are committed to using the science of light to improve
the lives and health of people and our planet by inventing breakthrough,
biologically-friendly LED lamps and lighting fixtures. Lighting Science
is headquartered in West Warwick, RI, with research and development
facilities in Melbourne, Florida, and offices in Hong Kong, PRC. Find
out more about us and our products at www.lsgc.com
and join us on Facebook, Twitter, LinkedIn and the Lighting Science Blog.