Macy’s Embraces The Good Life and Music Festival Cool for Spring 2016

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Use #MacysLove on Twitter and Instagram for 15 seconds of fame

NEW YORK–(BUSINESS WIRE)–This season, Macy’s is offering clothing and accessories that evoke joie
de vivre. From pieces that call to mind nostalgic mid-century femininity
to folkloric prints and textures serving as updates to Woodstock-era
wanderlust, the men’s and women’s collections at Macy’s for spring 2016
focus on easy-chic style perfect for all occasions.


“What goes around comes around and fashion does not stop as it reinvents
itself with passion, modernity, simplicity or excess,” said Nicole
Fischelis, group vice president/fashion director of global forecasting
at Macy’s. “From the codes of decades past to the free spirit of today,
spring styles let us immerse ourselves with optimism and confidence in a
new season of success and energy.”

#MacysLove

Macy’s wants to see how customers interpret the season’s hottest trends
and make them their own. During the month of March, customers who post a
photo on Twitter and Instagram showcasing their favorite spring looks
with the hashtag #MacysLove*, may end up on billboards in select cities
throughout the United States, and on one of the world-famous billboards
in Times Square in New York City! Those whose photos end up in Times
Square will receive a souvenir photo of their 15 seconds of fame to
share on social media.

The Good Life

Succumb to the charms of country club luxury and seaside escapes with
modern updates on the classics. Gingham, eyelet and floral prints in
peony pink, limoncello yellow and sweet chartreuse adorn fit-and-flare
dresses, crisp blouses, and cigarette pants. Charter Club’s gingham
anorak jacket is a fresh take on the storied pattern and has an on-trend
sporty feel. The 1950s midi-length dress continues to be hot for spring,
and RACHEL Rachel Roy’s version features a floral print sheer overlay
that brings it to 2016. The little white dress has prim-and-proper
appeal and is the season’s staple; the truly versatile version from
Alfani features lace and sheer details, and can be styled up or down for
any occasion. For him, relaxed elegance shines through with linen
suiting, as well as slip-on sneakers. A beautiful three-piece linen suit
from Ryan Seacrest Distinction provides breezy sophistication, and
tailored shorts from Club Room are rendered in a saturated red inspired
by the breathtaking sunset in the Italian Riviera. The classic sailor
stripe is the pattern direction of the season, and orange and yellow
provide updated pops of color to redefine this iconic trend story.
American Rag’s yellow rain jacket with white zipper detail and quilted
hood is stand-out for this modern maritime look.

Bohemian Escape

Macy’s is living the hippie fantasy, channeling gypset style. Back are
the flea market finds of paisley maxis, flare-leg pants and suede
tunics, now with a bohemian-meets-bourgeois application. Psychedelic
prints harmonize with semi-bright shades and warm tones, and beads,
fringe, and patchwork are defining elements of this festival-ready look.
A suede romper from American Rag serves as the perfect foundation for a
folksy turquoise and pink necklace, and ikat print beaded and
wood-trimmed clutch, both from I.N.C. International Concepts. Style &
Co.’s peasant top with tassel details and flared jeans tap into an
ethereal, free-spirited flower child sensibility a la the legendary Joni
Mitchell.

Denim Dressing

Denim continues to lead the fashion pack in spring, and unexpected
applications of the ubiquitous fabric highlight the offerings at Macy’s.
Distressed, frayed and patchwork styles carry on this season’s
folk-heroine 1970s vibe. Crisp white and blue washes rule the scene as
skirts with button-front details, dyed-to-look-denim sweatshirts, and
delicate sundresses reinvent the trend. The chambray shirt is the new
classic, and the cropped version by Thalia Sodi looks both unfussy and
glamourous when paired with a graphic skirt and heels by the same
designer. I.N.C. International Concepts further flexes denim’s muscle in
the occasion dressing arena with a gorgeous d’orsay pump rendered in
rhinestone-embellished distressed denim, and also harkens back to the
industrial roots of the historic textile with a unique and eye-catching
washed denim backpack. From ombre washes to a plethora of trimmings,
there’s never been a better time to embrace true blues.

*By using #MacysLove you agree you are 18 years or older and you allow
Macy’s to use your image in its stores, websites, social media, in
print, billboards and in advertising and agree to our User
Generated Content Policy
and Terms
& Conditions
. For details, see macys.com/springfashion.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 734
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California — are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $69 million each year to help make a difference in the lives
of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.

Contacts

Macy’s, Inc.
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com
or
Billy
Dumé, 646-429-7449
Billy.Dume@macys.com