Media Alert: Mediasite by Sonic Foundry to Live Stream Dalai Lama’s Sold-Out Teaching Event Tuesday in Madison, Wis.

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Event will be broadcast live to 10,000 viewers globally

MADISON, Wis.–(BUSINESS WIRE)–Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted global leader for video
creation and management
solutions
, today announced its Mediasite Events team will live
stream His Holiness the Dalai Lama as he shares teachings and wisdom to
the Madison, Wis. community Tuesday during a special event at the
Madison Masonic Center.

Hosted by the Wisconsin Tibetan Association, the Dalai Lama, the
spiritual leader of Tibetan Buddhists, will give a teaching on Geshe
Langri Tangpa’s Eight Verses of Mind Training, a text that offers
practices for cultivating the awakening mind of compassion, wisdom and
love.

One thousand people will attend the sold-out event, and due to the high
demand, it will be live streamed all over the world via Mediasite. The
first 10,000 viewers will be able to watch live. The webcast will also
be available on-demand.

Time: 9:30 a.m. CST

Date: Tuesday, March 8

Link to watch: http://bit.ly/1TVf1kc

“On behalf of the Wisconsin Tibetan Association, I would like to express
our sincere gratitude to Sonic Foundry for their sponsorship in live
streaming this event. This will enable people not only in Wisconsin but
also those all over the world to not only listen to his teachings and
words of wisdom but also see him. With Mediasite, this event can be
watched even in Tibet, where our brothers and sisters long for teachings
and blessings from His Holiness the Dalai Lama,” said Tsetan Dolkar
Atruktsang, President, Wisconsin Tibetan Association.

“Our Mediasite Events team is a group of seasoned professionals that
live stream and record more than 700 events of all sizes annually to
help associations deepen their reach and preserve the valuable knowledge
that is shared,” said Rob Lipps, Executive VP, Sonic Foundry. “We are
honored to be a critical part of His Holiness the Dalai Lama’s historic
visit to Madison, Wisconsin, our global headquarters, and bringing his
sold-out event to people around the world.”

The Dalai Lama is also participating in a larger panel discussion titled
“The World We Make” at the Overture Center’s Capitol Theater in Madison
on Wednesday.

Mediasite
Events
is a leading global provider of live and on-demand webcasting
for hybrid events and high-profile meetings. All event video is
streamed, hosted and managed with Mediasite Video Cloud, a complete
platform providing no-wait video publishing, exceptional playback across
all devices, advanced video search, content security and powerful
viewership analytics.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted global leader for video
capture, management and webcasting solutions in education, business and
government. The patented Mediasite
Enterprise Video Platform
transforms communications, training,
education and events for more than 3,800 customers in over 65 countries.
Sonic Foundry is a leader in Aragon Research’s Globe for Video Content
Management, Frost & Sullivan’s lecture capture leader for seven
consecutive years, a leader in Forrester’s Enterprise Video Platforms
and Webcasting Wave and a challenger in Gartner’s Magic Quadrant for
enterprise video content management.

© 2016 Sonic Foundry, Inc. Product and service names mentioned herein
are the trademarks of Sonic Foundry, Inc. or their respective owners.

Contacts

Sonic Foundry, Inc.
Tammy Jackson
608.770.9052
tammy@sonicfoundry.com
or
Nicole
Wise
920.226.0269
nicolew@sonicfoundry.com