Mitsubishi Motors Launches Fully Dedicated Hispanic Campaign Titled United by Rhythm

Automaker highlights the diversity of the brand’s CUV family and
utilizes music to transcend generations and “Drive your Ambition”

CYPRESS, Calif.–(BUSINESS WIRE)–Mitsubishi
Motors North America, Inc. (MMNA) today announced a new Hispanic
marketing campaign to support the brand’s 2019 crossover utility (CUV)
family. The campaign entitled “United by Rhythm” utilizes the classic
hit song “Piel Canela” by Bobby Capo to showcase the universal passion
and emotion consumers of all ages have for music.

Through music with timeless significance, Mitsubishi Motors taps into
the passion points of the Hispanic community and highlights its lineup
of vehicles ready to drive consumers through all stages of life. Honing
in on the brand’s established CUVs, the spots highlight the Eclipse
Cross, Outlander and Outlander Sport.

“We are proud of how Mitsubishi resonates with the Hispanic population
and have made it a priority to strengthen that connection to the brand,”
said Francine Harsini, chief marketing officer, MMNA. “Our lineup of
CUVs has something to offer everyone, and the brand is dedicated to
offering our consumers the affordable and dependable vehicles they
require to take on life.”

The new campaign comes at a time when Mitsubishi is in the midst of a
strong and robust commitment to the Hispanic community. Since 2014,
Mitsubishi’s Hispanic TV investment has increased 103 percent with
presence across top networks including Univision, Univision Deportes,
Telemundo and Galavision. As of this year, the brand also expanded into
social with the launch of the all-new 2018 Eclipse Cross and has already
become one of the top performing audiences.

The “United by Rhythm” campaign will take a 360-approach in terms of
placement with advertisements running across top Spanish language
television and radio stations including sports and daytime TV
integrations. Additionally, the campaign will be featured on digital and
social media in sports, music, entertainment and lifestyle environments.

The campaign spots can be viewed HERE.

The 2019 Eclipse Cross, Outlander and Outlander Sport are currently in
dealerships nationwide. For more information on the vehicles and
Mitsubishi Motors, please visit media.mitsubishicars.com.

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all
research and development, marketing, and sales for Mitsubishi Motors in
the United States. MMNA sells sedans and crossovers/SUVs through a
network of approximately 360 dealers. MMNA is leading the way in the
development of highly efficient, affordably priced new gasoline-powered
automobiles while using its industry-leading knowledge in battery
electric vehicles to develop future EV and PHEV models. Mitsubishi has
been producing cars for over 100 years. For more information, contact
the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

About Mitsubishi Motors Corporation

Mitsubishi Motors Corporation is a global automobile company based in
Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks,
electric and plug-in hybrid electric vehicles. Since the Mitsubishi
group produced its first car more than a century ago, we have
demonstrated an ambitious and often disruptive approach, developing new
vehicle genres and pioneering cutting-edge technologies. Deeply rooted
in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious
drivers, willing to challenge conventional wisdom and ready to embrace
change. Consistent with this mindset, Mitsubishi Motors introduced its
new brand strategy in 2017, expressed in its “Drive your Ambition”
tagline – a combination of personal drive and forward attitude, and a
reflection of the constant dialogue between the brand and its customers.
Today Mitsubishi Motors is committed to continuous investment in
innovative new technologies, attractive design and product development,
bringing exciting and authentic new vehicles to customers around the
world.

Contacts

Mitsubishi Motors North America, Inc.
Jeff Holland
Director,
Public Relations
jeffrey.holland@na.mitsubishi-motors.com
Desk:
714-372-6008
or
Erica Rasch
Senior Specialist, Public
Relations
erica.rasch@na.mitsubishi-motors.com
Desk:
714-372-6146