MiTu Network to Premiere April 30
Beatriz Acevedo, Founder and President of MiTu Network (www.youtube.com/mitu),
the new Latino focused digital video platform exclusively dedicated to
lifestyle content, announced its official formation. Currently in its
preview phase, the network will officially launch April 30th,
prior to their Digital Content NewFronts presentation in New York on May
2, 2012. Acevedo founded MiTu with her partner Doug Greiff from
HIP Entertainment Group, along with other investors and Latin
entrepreneurs. HIP Entertainment Group is one of the most influential
companies specializing in the development and production of bilingual
television content in the United States.
MiTu Network was created to cater to the growing Latino demand for
creatively packaged how-to, help-oriented content for bilingual and
bicultural audiences in the US and abroad. With the exploding number of
U.S. Latinos watching video on YouTube, MiTu offers a compelling
alternative to traditional Hispanic programming and media opportunities
for viewers and advertisers. Programming will feature a mix of English
and Spanish language content that will aim to both entertain and be a
resource for Latin audiences focusing content around six key channel
categories: Health, Beauty, Food, Family, Style and Design.
As a bilingual and bicultural U.S. Latina, there are few networks that
speak to us in a way that we can identify with. Until now, quality,
entertaining content that reflects our way of life has been incredibly
difficult to find. So we set out to create a global network where
Latinos can connect with each other, feel proud, inspired, and properly
represented as the cultural and economic force that we are in this
country, says Founder and President of MiTu Network, Beatriz Acevedo.
U.S. Hispanics control over a $1 Trillion in purchasing power and
advertisers are scrambling to figure out how to win their favor. MiTus
mix of lifestyle programming, offers an ultra-targeted and highly
engaged audience environment where advertisers can go beyond the
30-second spot. This is a video platform with a very significant social
media component. Our content is organized around audience passion points
and our viewers will be able to actively relate to and interact with our
programming hosts, said Colombian born Roy Burstin, MiTus CEO. We are
going to be able to give brands a whole new way of engaging Latino
audiences, mixing branded entertainment, online advertising, and social
media conversations.
By launch, MiTu will feature a variety of more than 30 established
Latino lifestyle channels with a loyal following housed under their
network. Among them are: Cursos de Maquillaje, Ecodaisy, Cocina al
Natural, My Makeup Corner, La Receta de la Abuelita, Fitness Cada
Dia, among many others. With an aggressive plan to add channels and
programming, MiTu will also feature original series produced by its
award-winning team and starring the next generation of great Latin
chefs, designers, makeup artists, health experts, financial planners,
and more. Shows like JCs 3-Ways, featuring Mexican chef and long time
Bobby Flay collaborator, JC Pavlovich, Glam Look, starring celebrity
stylist Elvia Felix, and Casa Linda, featuring home design expert and
professional Art Director, Linda Ruiz.
MiTus partner channels are hubbed in various cities in the United
States and some others internationally, in countries such as: China,
France, Spain, Chile, Colombia, Venezuela and Mexico; all of them with
strong U.S. based subscribers.
After years of producing Latin-inspired lifestyle programming for such
TV networks as Food Network, Discovery Channel, Travel Channel, Home &
Garden Television and others, we saw a tremendous opportunity to bring
our production expertise and advertising relationships to the web, to
join forces with other Latin content creators who share a similar
passion and point-of-view about contemporary Latin/Hispanic culture. Up
until now, there has essentially been an invisible network of Latinos on
YouTube, but they havent been organized in a way that makes it easy for
viewers or advertisers to find them, says Doug Greiff, MiTus Chief
Content Officer.
Its no accident that MiTu network has carved out a position as a
lifestyle network. Latina women are the fastest growing population
segment in the U.S., and currently represent 17% of all females 18-49 in
the U.S., the largest growing consumer market to date in both
traditional and digital platforms. That percentage gets close to 50% in
markets like Los Angeles and Miami. The MiTu network will cater
primarily to Latina women who control the purse strings to the Hispanic
household budget.
About MiTu MiTu, the 100% Latino lifestyle network, is dedicated to
presenting high-quality lifestyle programming for todays connected
Latino audience in English and Spanish. The network features real-life
Latino video-makers and is distributed worldwide through YouTube, which
reaches over 800 million monthly unique users. The MiTu network centers
around six content verticals (Health, Beauty, Food, Family, Style and
Design), enabling an ultra-targeted environment for advertisers and
brand integrations. For more information, please visit www.mitunetwork.com
https://www.facebook.com/mitunetwork
https://twitter.com/#!/mitunetwork.
