More Than 66% of the Incremental Growth in the Global Mosquito Repellent Market to Originate from APAC: Technavio

Guía de Regalos

LONDON–(BUSINESS WIRE)–#MosquitoRepellent–The global
mosquito repellent market
is expected to grow at a CAGR
of close to 5% during the forecast period, according to Technavio’s
latest report.


In this report, Technavio
covers the market outlook and growth prospects of the global
mosquito repellent market
for 2017-2021. By product type,
this market is segmented into a coil, vaporizer, spray, mat, and other
segments.

The global mosquito repellent market is forecast to grow to USD 10.63
billion by 2021, with 66.6% of the incremental growth originating from
APAC. The major drivers responsible for this growth will be the rising
number of mosquito-borne diseases, marketing, and government initiatives
promoting the use of mosquito repellents, and advancements in technology
and innovations.

Technavio’s research study segments the global mosquito repellent market
into the following regions:

  • APAC
  • EMEA
  • Americas

APAC: largest mosquito repellant market

APAC is the largest market segment in the global mosquito
repellent market, holding a market share of over 55% in 2016. Analysts
at Technavio forecast that this region will continue to hold market
dominance through the forecast period due to growing awareness of the
benefits of using household insecticides. Aggressive marketing through
television advertisements will lead to high adoption rates of these
products in tier 2 and tier 3 cities to fuel the market’s growth
,”
says Poonam Saini, one of the lead analysts at Technavio for retail
goods
research.

The sub-tropical climate prevalent in a majority of the countries in
APAC is favorable for mosquito breeding. This has resulted in a rising
incidence of mosquito-borne diseases, thereby driving the demand for
mosquito repellents in the region. China holds the largest share within
APAC, with mosquito coils being the most demanded product. Manufacturers
are focusing on strengthening their distribution networks by offering
products through different retail formats, and focusing on building a
solid brand reputation. Other important contributors from the region are
India and Thailand.

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EMEA: fastest growing mosquito repellent market

EMEA is forecast to be the fastest-growing market segment, with a CAGR
of 6.55% through the forecast period. In recent times, Europe has been
recording a high number of malaria, chikungunya, and West Nile fever
cases. With the rising instances of mosquito-borne diseases, consumers
are also becoming more conscious and have started taking more preventive
measures, thus driving the demand for mosquito repellents in the region.

France is the largest consumer of mosquito repellents in the region.
This segment is driven by the weather conditions which are favorable for
the proliferation of insects, which has resulted in an increased
consumption of mosquito repellents. S. C. Johnson & Son is
the biggest player is this market, holding over 65% of the market (2015
figures). France is followed by Germany, where extreme climatic
conditions facilitate high rates of mosquito growth during high
temperature and mild winter, thereby bringing in high demand for
mosquito repellents.

Americas: market segment driven by high demand from the US

This relative young market is seeing the entrance of many vendors
in recent times, especially in regions like Latin America. For example,
MosquitNo
is growing rapidly in the Latin American mosquito repellent market by
marketing itself as a brand that offers natural mosquito repellents. The
company also offers innovative and eco-friendly products such as insect
repellent
fabric
conditioners
,” says Poonam.

The US holds over 70% of this market segment, putting it in the lead.
Innovative product releases continue to bring in new demand from this
region, ensuring continued sales and customer acquisition. For instance, Spectrum
Brands introduced a new product AccuShot, which is a novel,
push-button spray with refills. This brought in significant revenue to
the market, and more product launches like this will keep the market on
an upward trend. Brazil is the next biggest market segment from the
region, where there is a high demand for mosquito repellents due to
frequent incidences of dengue. S. C. Johnson & Son with its
flagship brands Baygon and Raid, and Reckitt Benckiser Group with
its flagship brand Mortein are the leading players in this market.

The top vendors in the global mosquito repellent market highlighted in
the report are:

  • Godrej Consumer Products
  • Reckitt Benckiser Group
  • S. C. Johnson & Son
  • Spectrum Brands

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is a leading global technology research and advisory company. The
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value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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