Multi Platinum Selling, Fan-Fueled Boy Band Turns the Cameras around on Themselves in Second Season of “ROCK THIS BOAT: NEW KIDS ON THE BLOCK” on Pop

Eight Episode Television Series Gives Viewers Unprecedented Access
Inside the World of NKOTB on Their Annual, Sold-Out Party Cruise with
Their Most Devoted Fans

LOS ANGELES–(BUSINESS WIRE)–ROCK THIS BOAT: NEW KIDS ON THE BLOCK (NKOTB), a fan-infused original
series that launched on Pop earlier this year featuring one of the
best-selling boy bands in music history, will return for a second
season. All five members of NKOTB – Donnie, Joey, Danny, Jordan and
Jonathan – will once again jump on-board their wildly popular, sold out
fan cruise which sets sail next month from Miami to Grand Turk, Bahamas.


“We are excited for season two of ‘Rock This Boat,’ which will shine a
light on our band’s amazing, unsurpassed relationship with our fans –
the best fans in the history of music,” said Donnie Wahlberg. “We are
also excited to show the millions of fans who cannot attend our cruises
just how awesome the NKOTB and Blockhead relationship is, as we turn the
cameras around on ourselves this time!”

“The unwavering fandom surrounding New Kids on The Block is exciting and
infectious, and there is no better way to reward and engage their
millions of die-hard fans than with unprecedented access to the band,”
said Paul Adler, Senior Vice President, Original Programming and
Development, Pop. “As a network that celebrates the fun of being a fan,
we’re looking forward to once again aligning ourselves with a band that
has transcended time and continues to pop in fan culture.”

NKOTB has sold more than 80 million albums and continues to ignite a
loyal fan following worldwide. With countless sold out tours and
multiple #1 hit songs, the band’s annual party cruise has sold out six
years in a row.

The first season of ROCK THIS BOAT: NKOTB told the real-life personal
stories and long-awaited journeys of NKOTB’s most devoted fans with
limited backstage footage. In the second season, the eight-episode
television series will turn its focus directly on the band, giving fans
unprecedented access to the entire NKOTB experience. Cameras will be
placed inside each band member’s cabin, as well as backstage to capture
their real interactions, banter and private moments. To deliver on Pop’s
brand mission of celebrating pop culture through the perspective of a
fan, five Blockheads have been hired as consulting producers on the
series to further represent the enthusiasm and devoted passion of NKOTB
fans.

ROCK THIS BOAT is produced by Jarrett Creative Group in association with
Donnie D. Productions. Executive Producers are Donnie Wahlberg, Julie
Insogna Jarrett and Seth Jarrett.

About Pop

Fans don’t sit at the outskirts of pop culture making snarky comments.
They live right smack in the middle of it, sharing, creating, and
connecting their passions with others. At Pop, fans finally have a
destination that celebrates the fun of being a fan. Fans aren’t even
fans anymore — they’re gladiators, tributes, human beings and
blockheads. Seen in more than 80 million homes, Pop gives fans a
dedicated channel that loves being a fan as much as they do. A channel
that respects talent over celebrity. A channel filled with optimism,
passion, humor, and excitement. A channel that understands the fun
doesn’t stop when the credits roll… it’s really just the beginning.

Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and
Lionsgate (NYSE: LGF). The partnership combines CBS’s programming,
production and marketing assets with Lionsgate’s resources in motion
pictures, television and digitally delivered content. Pop’s ownership
structure is comprised of the company with the #1 broadcast network and
many of the top first-run syndication series (“Entertainment Tonight,”
“The Insider”) and the studio that produces and distributes the
blockbuster “Hunger Games,” “Twilight” and “Divergent” franchises and
produces such award-winning TV series as “Mad Men” and “Orange Is the
New Black.”

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Contacts

Pop Press Contacts:
Leslie Furuta, 323-856-4062
leslie.furuta@poptv.com
or
Hillary
Povar, 323-856-4140
hillary.povar@poptv.com