Oakwood: Trusted Australian Brand Cares for China’s Leather & Wood in the Home

SYDNEY–(BUSINESS WIRE)–Australian company Oakwood has grown sales of its household leather and
wood care products in China by more than 50% year on year as demand from
Chinese consumers makes the country its largest overseas market.

With trusted and natural products gaining increased traction with
Chinese consumers, Oakwood expects demand for its household cleaning
products to continue growing into the future.

The family-owned business started in the country town of Scone over 25
years ago with a single product for cleaning and restoring horse
saddles. It has since built a strong reputation as a trusted brand
across multiple high growth product categories including household
cleaning, automotive care and pet care.

“We’ve seen demand for our leather and wood care products rise
substantially over the last few years in Australia, and also largely in
China’s household market. We believe sales will continue to grow as
Chinese consumers seek out high quality and trusted Australian consumer
brands,” said Oakwood Managing Director Garth Searl.

Oakwood Sales and Marketing Director Blair Searl attributes Oakwood’s
growing popularity in China to the company’s ability to innovate and
build strong consumer trust.

“As a family business, we have been nimble and been able to diversify,
innovate and develop new products for consumers who seek quality
Australian products within multiple categories, including automotive
care and pet care,” said Mr Searl.

Mr Searl added Oakwood’s growing popularity in China is due to its
commitment to using quality ingredients and its expertise in premium
cleaning products developed over 25 years.

“Australia is often seen as a country with premium and natural products
– and this fits Oakwood’s brand as we manufacture locally and use local
ingredients. For example, we source fragrances and natural oils derived
from Australia to differentiate ourselves from competitors who produce
generic citrus and floral aromas. We also use Australian eucalyptus oil,
emu oil, beeswax, and lanolin for the natural benefits they provide to
surfaces”.

As demand for quality household, automotive and pet care products
continues to grow, Oakwood remains focused on ensuring its premium
quality products remain easy to understand and use. This gives Oakwood
customers the confidence that they are using the right cleaning product
for the right job, making the perfect finish simple.

About Oakwood

Founded in Scone, the Horse Capital of Australia, Oakwood has set the
standard for premium cleaning products around the country. Incorporating
into their products, special blends of natural Australian ingredients
like eucalyptus oil, tea tree oil, beeswax and emu oil that makes this
Australian brand and its products stand apart from the rest. Since 1990,
Oakwood has expanded its range from providing the best quality products
for leather & wooden furniture, to a wider range catering for the
household cleaning, automotive and pet care markets.

More information: http://www.oakwoodproducts.com/

Contacts

Media Contact
Buchan Consulting
Arthur Chan, +61 2 9237
2805
Account Manager
achan@buchanwe.com.au