OOFOS Expands Board of Directors with Appointments of T-Mobile CEO John Legere and Veteran Footwear Industry Exec Mike Harrison

COHASSET, Mass.–(BUSINESS WIRE)–OOFOS, LLC, the pioneer of insanely comfortable recovery footwear that
“Make YOO Feel Better,” today announced the expansion of its Board of
Directors, appointing T-Mobile USA President and CEO John Legere and
former Timberland senior executive Mike Harrison as its new members.

Legere, whose public Facebook page describes him as a “magenta
t-shirt-wearing consumer advocate who loves ending the pain points of
wireless and scaring the crap out of competitors as T-Mobile USA CEO,”
is credited for turning T-Mobile into the fastest growing wireless
telecom carrier in the United States and the nation’s third largest
carrier in less than three years. Prior to joining T-Mobile USA in
September 2012 as the Company’s President and CEO, he served as CEO of
Global Crossing Limited, a telecommunications company, beginning in
2001. Before Global Crossing, he was CEO of Asia Global Crossing;
President of Dell Computer Corporation’s operations in Europe, the
Middle East and Africa; President, Asia Pacific for Dell; President of
AT&T Asia Pacific; head of AT&T’s outsourcing program; and head of AT&T
global strategy and business development. Legere currently serves on the
Board of Directors of CTIA – The Wireless Association. He received a
Bachelor’s degree in Business Administration from the University of
Massachusetts (where he was also a nationally competitive runner), a
Master of Science degree as an Alfred P. Sloan Fellow at the
Massachusetts Institute of Technology, and a Master of Business
Administration degree from Fairleigh Dickinson University. He has also
completed Harvard Business School’s Program for Management Development.
In addition to the global acclaim that Legere has earned in Corporate
America for his many notable business accomplishments, he is also a
marathon runner and in 2015 was named as one of “The 50 Most Influential
People in Running by Runner’s World magazine.

For the past three decades, Harrison has built a reputation as an
accomplished senior executive and global brand builder in the footwear
and consumer goods industries. Since November 2012, he has served as the
principal of IdealStrategy, LLC, a management consulting firm that
advises boards and leadership teams of public, private and non-profit
enterprises. Since January 2014, he has advised OOFOS on global business
development, and also served as Interim CEO from March 2014-May 2015. He
is an independent director on the Board of Select Comfort Corporation,
maker of the SleepNumber Bed, where he serves on the Board’s Audit and
Corporate Governance and Nominating Committees. He also serves on the
board of Totes-Isotoner, a leading global marketer of umbrellas, gloves,
rainwear, slippers and other weather-related accessories. From 2003
until 2012, he served in a variety of executive positions for
Timberland, a leading global brand of outdoor footwear, apparel and
gear, including as Chief Brand Officer/Co-President from 2007-2012, as
President, CasualGear from 2006-2007; as Senior Vice President:
Worldwide Sales & Marketing from 2005-2006; and as Senior Vice
President, International from 2003-2005. Harrison launched his
professional career at Procter & Gamble, where for 16 years he served in
various marketing and general management roles – in Europe, U.S.,
Australia and Asia – including as President of Max Factor KK (Japan) and
Vice President of Western Europe Cosmetics and Skin Care products.

Commenting on the new Board appointments, Lou Panaccione, OOFOS
Co-Founder and CEO, stated, “We are very pleased to welcome John and
Mike to our Board and have tremendous confidence that each of them will
provide invaluable direction and guidance to our leadership team as we
persist in building OOFOS into a globally recognized and
consumer-preferred footwear brand. Serving as a key advisor to OOFOS
since 2014, Mike has already played a significant role in our Company’s
worldwide market penetration success, so we look forward to further
capitalizing on his proven industry knowledge and marketing expertise in
the future. Winning John to our Board – and as a self-professed OOFOS
brand champion – is a major coup for our Company. As a result, we will
surely benefit from his masterful experience in building globally
respected market leaders.”

Founded in 2011 and headquartered in Cohasset,
Massachusetts, OOFOS is an innovative global footwear company that has
helped to pioneer an entirely new shoe category called “Recovery
Footwear,” addressing the legions of runners and fitness enthusiasts
worldwide who require specialized footwear to recover from their arduous
workouts. OOFOS has married its proprietary cutting-edge Oofoam®
technology with its patented footbed design to create extraordinarily
comfortable footwear collections, a global consumer brand and a highly
differentiated consumer experience. Although OOFOS recovery footwear has
rapidly earned fidelity among runners and fitness-minded individuals,
anyone who spends prolonged time on their feet, leads a healthy and
active lifestyle, or simply suffers from painful foot ailments, will
benefit from the novel technology OOFOS has crafted into an amazingly
comfortable shoe. For more information, please visit www.OOFOS.com.


True North Brand Group, Inc.
Mark Tedeschi, 781-740-4050