Open Road Integrated Media Expands Technology and Marketing Teams

Digital Media Company Restructures to Further Develop
Direct-to-Consumer Efforts

NEW YORK–(BUSINESS WIRE)–Open Road Integrated Media (OR/M) announced today the expansion and
restructuring of its technology and marketing teams. These changes
underscore the company’s focus on innovation as the driving force behind
its direct-to-consumer marketing initiatives, which have contributed to
a 36% year-over-year increase in revenue in the first two months of 2017.

With a proprietary web platform and a proprietary newsletter tool the
technology and marketing teams are working to identify and monetize the
more than 22,000,000 users who visit its sites and subscribe to its
newsletters annually.

“We laid significant groundwork for a direct-to-consumer business in
2016,” said Paul Slavin, CEO. “While we still have much to build in
2017, we have the foundation we need to continue our strategic priority
of knowing and owning our consumer.”

“Being able to both identify our consumers and understand where they are
in their path to purchase, allows us to deliver relevant messages at
critical points in their journeys,” said Mary McAveney, Executive Vice
President of Marketing. “Our ability to collect and employ user data is
key to conveying the right message at the right time to the right
consumer.”

To that end, the marketing team has been realigned: Gregg Fleischman has
been promoted to Executive Director, Consumer Newsletters, and is
responsible for OR/M’s newsletter acquisition and customer relationship
management. OR/M currently reaches more than 650,000 book-buying
customers through its newsletters and is on track to increase that reach
to more than 1.2 million by the end of 2017. Sarah Janet has been
promoted to Director, Marketing Analytics, and is responsible for
leading, developing and managing all aspects of marketing analytics and
decision modeling. Rachel Krupitsky and Colleen Lindsay have
each been promoted to Director of Marketing and are responsible
for direct-to-consumer marketing initiatives for OR/M’s full catalog of
more than 9000 ebooks.

Additionally, the technology team has tripled in size over the past
three months. “OR/M continues to leverage exciting front-end
technologies in conjunction with big data-powered systems,” said Brian
Haley, Vice President Technology. The most recent hire, Tamal Roy,
Senior Data Engineer, has been charged with bolstering the
company’s ability to track and leverage consumers’ digital footprints as
well as improving the company’s overall customer analytics capabilities
while Wolfgang Criollo, Web Engineer, will focus on the
consumer-facing properties and branded funnels that drive the
direct-to-consumer engine at OR/M. Eddie Lopez has been promoted
to Senior Web Engineer. Other recent hires include Joe Zarro,
Web Engineer, and Garon Benner, Senior Product Manager.

“OR/M’s adaptive, agile user-centric process will only ensure continued
growth throughout 2017,” Haley said.

About Open Road Integrated Media

Open
Road Integrated Media is a prestige content brand delivering digital
experiences that entertain and inform readers around the world; their
network of digital properties produces compelling stories that keep
audiences engaged—across devices and around the world. The Open Road
brands include Early
Bird Books, a daily ebook deals newsletter and website; The
Lineup, the premier digital destination for fans of true crime,
horror, the mysterious, and the paranormal; The
Portalist, an online community for fans of science fiction, fantasy,
and genre- related pop culture news; Open Road Media, a global ebook
publisher whose catalog includes legendary authors such as William
Styron, Alice Walker, Pat Conroy, Gloria Steinem, Octavia Butler, John
Jakes, Pearl S. Buck, Walker Percy, Ruth Rendell, and Sherman Alexie;
and Worth
Books, a well-curated list of short-form ebooks for readers who
consume content on the go, whether brushing up on business strategies
while commuting, preparing to wow at their next bookclub meeting, or
continuing to satisfy their thirst for knowledge.

Contacts

Open Road Integrated Media
Mary McAveney, 212.462.7878
mmcaveney@openroadmedia.com