Pacifica Receives Growth Equity Investment from Alliance Consumer Growth

CARPINTERIA, Calif.–(BUSINESS WIRE)–Pacifica Beauty LLC, a pioneering leader in effective natural
beauty products, announced today that it received a significant minority
investment from leading consumer-focused growth equity fund Alliance
Consumer Growth (“ACG”). ACG’s investment will enable Pacifica to fuel
continued product innovation and distribution expansion of its
accessibly priced, premium beauty collections.

Founded in 1997 by dynamic wife and husband team Brook Harvey-Taylor and
Billy Taylor, Pacifica’s product portfolio spans several beauty
sub-categories including skin care, cosmetics, bath and body, fragrance,
hair care, and nail care products. Truly one of the original “indie
brands”, Pacifica’s devout fan following stems from a longstanding,
genuine commitment to delivering a powerful beauty experience without
compromising product quality, wellness, and sustainability. Pacifica’s
natural focused beauty products are currently sold in leading retailers
including ULTA, Target, Whole Foods Market, Sprouts and others. As an
innovative, vegan, cruelty-free and award-winning brand, Pacifica is at
the forefront of the ‘better-for-you’ beauty revolution.

“ACG and Pacifica are a perfect match. We both have been innovative in
our respective industries and have worked on the fringes of mainstream.
What ACG saw in Pacifica was not a hero sku, but a true lasting brand,”
said Brook Harvey-Taylor, Co-founder of Pacifica. “While ACG’s
portfolio is impressive, it’s their super optimistic spirit and love of
great products that made us want to partner.” Billy emphasizes, “We
weren’t just looking for money, we wanted a shared vision for the
future. They’re big picture people and we’re a brand with big plans.”

“Brook and Billy and the Pacifica team have built a truly impressive
brand,” added Julian Steinberg, Managing Partner of ACG. “ACG couldn’t
be prouder to partner with Pacifica to help fuel the next stage of their
growth story.”

Vennette Ho, Managing Director at Financo, served as financial advisor
to Pacifica. “Vennette was amazingly helpful,” says Brook Harvey-Taylor.
“She likes to compare deals to romantic comedies and put things in terms
that made sense. She called ACG ‘the John Cusack character’ in one of my
all-time favorite movies, Say Anything. They were there with the
boom box at the end making this happen.”

About Pacifica

Pacifica is a dreamy, vibrant and trend-setting lifestyle brand imagined
by the couple on a way home from a surf trip. They believed that product
should always be king, and at the heart of everything is compassion and
respect. Brook is the brand visionary and carefully oversees product
development with a distinctive point of view and an unwillingness to
settle for anything that does not perform to her highest standard.
Pacifica proves that great products do not have to come at great prices
– to women, animals or the planet. This commitment has made the company
a staple in natural beauty since the beginning. And after nearly 20
years of innovation, effective products and sustained growth, Pacifica
has proven to be the breakout brand that truly bridges naturals and
mainstream beauty.

About Alliance Consumer Growth

Alliance Consumer Growth (“ACG”), with offices in New York and Los
Angeles, is a leading growth equity fund that provides capital and
value-added partnership to the most promising emerging consumer product
and retail brands. Notable brands that ACG has successfully partnered
with include Babyganics (subsequently acquired by SC Johnson), Shake
Shack (subsequently completed an IPO as NYSE: SHAK), Suja Juice
(subsequently acquired by The Coca-Cola Company), KRAVE Jerky
(subsequently acquired by The Hershey Company), EVOL Foods (subsequently
acquired by Boulder Brands), barkTHINS (subsequently acquired by The
Hershey Company), Kriser’s Natural Pet, PDQ Restaurants, Tata Harper
Skincare, The Honest Kitchen, Tender Greens, Way Better Snacks, NUDESTIX
and Cookie Chips.


Alliance Consumer Growth
Julian Steinberg, (212) 940-9631