Pioneer Kicks off Second Annual Safe & Sound Tour to Promote Safer Driving among High Schoolers Nationwide
Teams up with M.E.S.A. Retail Network to Bring Products and Demos to
45 High Schools Across the Nation
LONG BEACH, Calif.–(BUSINESS WIRE)–As students head back to school, Pioneer Electronics (USA) Inc. is proud
to announce its second annual Safe & Sound Tour, a campaign created to
encourage safer driving among teens. For the 2016 tour, Pioneer will
again team up with the Mobile
Electronics Specialist of America (M.E.S.A.) retailer group to
connect with high schools throughout the nation and demonstrate
innovative driving technologies at football games. Teens and parents in
attendance will have the opportunity to get a hands-on look at new
products and receive product discounts and/or free basic installations
offered by the local retailer.
Each participating school will receive a donation from Pioneer. During
its inaugural program, Pioneer donated a total of $50,000 to schools
nationwide and will make a similar contribution this year. Check
presentations and product demonstrations will take place at varsity home
games during the fall football season.
“Last year’s program was extremely successful and everyone involved had
a great experience. We’re excited to run this tour again and connect
with a new group of students and parents,” said Ted Cardenas, vice
president of marketing, Pioneer Electronics (USA) Inc. “It is our goal
to educate younger drivers about advanced technologies and encourage
them to use attentive driving habits. Pioneer’s products make it easier
for drivers to update their vehicles with the latest connectivity
options and better audio, which are particularly ideal for teens driving
older vehicles.”
Through M.E.S.A. retailers, Pioneer will showcase its third generation
Networked Entertainment eXperience (NEX) in-dash multimedia receivers to
45 participating high schools. The latest NEX models, the AVIC-8200NEX,
AVIC-7200NEX
and AVH-4200NEX,
complement today’s connected lifestyle and feature both Android Auto™
and Apple CarPlay® connectivity, allowing drivers to connect their
compatible smartphones to their vehicles in a smarter and safer way.
Retailers will also showcase Pioneer’s audio products that bring
high-quality sound and entertainment to the driving experience.
Pioneer’s TS-D component speakers, shallow subwoofer and 5-channel
amplifier will be on display as solutions for improving a vehicle’s
sound quality and audio capabilities.
For more information about Pioneer’s Safe & Sound Tour and a list of
participating high schools and retailers, visit pioneerelectronics.com/safeandsound.
For more information, follow us on:
Twitter at twitter.com/PioneerUSA
Facebook
at facebook.com/PioneerNorthAmerica
YouTube
at youtube.com/pioneerelectronics
Instagram
at instagram.com/pioneercaraudio
Pioneer Electronics (USA) Inc., headquartered in Long Beach, Calif., is
a preeminent manufacturer of leading-edge technology solutions for the
mobile electronics aftermarket. Its affiliate Pioneer Automotive
Technologies (PAT) is a key supplier for Tier 1 automotive entertainment
systems and components to vehicle manufactures. Pioneer is focused on
creating the ultimate in-car entertainment experience with high
performance audio and video components, as well as connectivity with
today’s smart devices. Building off of more than 75 years of electronics
experience, Pioneer has expanded into the cycle sports industry,
designing world-class power meters and cycle computers for professional
athletes and cycling enthusiasts.
PIONEER is a registered trademark of Pioneer Corporation.
Apple
and CARPLAY are trademarks of Apple Inc., registered in the U.S. and
other countries.
ANDROID AUTO is a trademark of Google Inc.
Contacts
Pioneer Electronics (USA) Inc.
Katherine Harbeston, 310-952-2388
katherine.harbeston@pioneer-usa.com
or
for
Pioneer Electronics (USA) Inc.
Jo Chiaramonte, 310-496-4443
jo@allisonpr.com
