NEWPORT, Tenn.–(BUSINESS WIRE)–Popcorn
Sutton Distilling today announced the release of its first brown
spirit – a limited edition, 92 proof, charred oak barrel finished liquid
the company is aptly calling Popcorn Sutton Barrel Finished™.
As mountain lore goes, legendary bootlegger, Marvin “Popcorn” Sutton,
would sometimes “barrel finish” some of his finest small batch product
to later share at special events or to give as gifts. Popcorn Sutton
Barrel Finished™ represents a nod to this tradition and is being
released to honor the anniversary of his passing on March 16, 2009.
“Today is a proud day for us,” says John
Lunn, Master Distiller, Popcorn Sutton Distilling. “Not just because
we’ve created a unique, high quality barrel finished spirit which I
believe people will truly enjoy, but because of what it means for
carrying on the Popcorn Sutton legacy. It also marks our entry into the
craft segment of an exciting and evolving brown spirits category.”
This specialty product, which won a Gold Medal at the 2015 Global
American Whiskey Masters competition conducted by The Spirits Business,
was distilled by Popcorn Sutton Distilling and barrel finished in the
hills of Cocke County, Tennessee. It will be available to consumers
through select liquor stores in a limited number of markets starting
Finished for more than three years in new American oak casks with a
hearty #3 char, Popcorn Sutton Barrel Finished™ is complex and smooth
with a rich, deep brown color. It contains no caramel coloring, and like
Popcorn Sutton’s Original Small Batch Recipe™, not a drop of grain
“There’s a tremendous amount of momentum right now behind
craft-distilled brown spirits among both men and women, and we happen to
have one of the top master distillers in the industry,” said Megan
Browning Kvamme, CEO of Popcorn Sutton Distilling. “When you couple this
with the re-emergence of the classic cocktail culture, specifically
among Millennials, and our ongoing commitment to Popcorn’s legacy, we’re
confident in our decision to enter this segment.”
The release of Popcorn Sutton Barrel Finished™ follows the company’s
recent unveiling of a new brand and bottle for its flagship product,
Popcorn Sutton Original Small Batch Recipe™, which won a prestigious
Masters Medal at the noted 2015 Global American Whiskey Masters
competition conducted by The Spirits Business. According to the
company’s Chief Marketing Officer, Peter Gyimesi, “The Trade has
embraced the brand’s new identity as well as the versatility and quality
of the liquid.”
Popcorn Sutton Barrel Finished™ will be available at select liquor
stores in limited markets in Tennessee, North Carolina, Texas, Colorado
and Ohio. The product’s retail price is $49.99.
For more information, visit www.popcornsutton.com.
About Popcorn Sutton Distilling LLC
Founded in 2009, Popcorn Sutton Distilling LLC specializes in the
marketing, sales and manufacturing of a number of brands targeting the
everyday man and woman, including Popcorn Sutton The Original Small
Batch Recipe™ and Popcorn Sutton Barrel Finished™. With its corporate
offices headquartered in Columbus, Ohio, and a new 50,000 square foot
distillery operating in Newport, Tennessee, the company employs more
than 30 people.
DSP – TN 21010
©2016 POPCORN SUTTON BARREL FINISHED, DISTILLED SPIRITS SPECIALTY, 46%
ABV (92 PROOF).
©2016 POPCORN SUTTON ORIGINAL SMALL BATCH RECIPE, DISTILLED SPIRITS
SPECIALTY, 44% ABV (88 PROOF).
for Popcorn Sutton Distilling
Chris Goodrich, 865-584-0550, Ext. 126