Prudential Retirement calls on American workers to contribute one percent more of annual earnings toward retirement during America Saves Week

NEWARK, N.J.–(BUSINESS WIRE)–Prudential Retirement has joined the annual America
Saves Week
campaign, and is encouraging American workers to
contribute just one percent more of their annual earnings toward
retirement. Prudential Retirement is a business unit of Prudential
Financial, Inc. (NYSE:PRU).

“Although we have more financial information, education and planning
tools at our fingertips than ever before, many workers still struggle to
save, especially for long-term financial goals like retirement,” said Christine
, president of Prudential Retirement. “Part of the reason for
this is because our brains are hardwired for short-term thinking. But we
can outsmart our brains and save more for retirement by focusing on
small, simple actions that build toward longer-term financial goals.”

For example, one positive step that can have a big impact on savings
over time is setting aside just one percent more of annual income, said

Marcks also recommends that workers block off one day to get all of
their financial statements organized and to review their current savings
plans and budgets. “Making time to review and recommit to your financial
goals will make it easier to find additional ways to contribute toward
retirement,” she said.

Established in 2007, America Saves Week is an annual week-long campaign
coordinated by the America Savings Education Council and the Consumer
Federation of America, during which more than 1,000 organizations across
the U.S. work together to promote good savings behavior.

Prudential Retirement delivers retirement plan solutions for public,
private, and nonprofit organizations. Services include defined
contribution, defined benefit and non-qualified deferred compensation
record keeping, administrative services, investment management,
comprehensive employee education and communications, and trustee
services, as well as a variety of products and strategies, including
institutional investment and income products, pension risk transfer
solutions and structured settlement services.

With over 85 years of retirement experience, Prudential Retirement helps
meet the needs of 4.0 million participants and annuitants. Prudential
Retirement has $368.9 billion in retirement account values as of
December 31, 2015. Retirement products and services are provided by
Prudential Retirement Insurance and Annuity Company (PRIAC), Hartford,
CT, or its affiliates.

Retirement products and services are provided by Prudential Retirement
Insurance and Annuity Company (PRIAC), Hartford, CT, or its affiliates.
PRIAC is a Prudential Financial company.

Prudential Financial, Inc. (NYSE:PRU), a financial services leader, has
operations in the United States, Asia, Europe, and Latin America.



Prudential Retirement
Josh Stoffregen, 973-802-3996
Reuben, 973-802-3745