Boilermakers adopt CuVerro copper offense to help team stay healthy and
win more games
WEST LAFAYETTE, Ind.–(BUSINESS WIRE)–Under new head football coach Jeff Brohm, known as an innovative
offensive mastermind, the Purdue University Boilermakers are adopting a
potent new scheme to help the team stay healthy and win more games.
The “CuVerro® Offense,” named after the EPA-registered copper
alloy used on the surfaces of the team’s new weight training equipment,
is already at work penetrating the defenses of infection causing
In fact, the team’s new CuLEAN® Black Iron Strength®
dumbbells with copper handles are tackling an important job. They are
helping reduce health risks from the spread of infections by
continuously killing 99.9% of bacteria they contact in the weight room.
“Our program is all about what is best for the athlete,” said Justin
Lovett, Director of Football Strength & Conditioning. “Knowing the
bactericidal benefits of the CuLEAN line, our only question was, ‘How
could we not use this equipment?’”
Lovett, who joined Brohm’s Purdue staff after championship turns with
the Western Kentucky Hilltoppers, the Georgia Bulldogs, and the Denver
Broncos, is a self-confessed germophobe who shares his head coach’s
focus on innovation.
“We are all about keeping athletes healthy and in top playing
condition,” Lovett said. “In the strength and conditioning facility,
that objective is in sharp focus. That’s why we want our equipment to be
top of the line, state of the art.
“During the season, our weight equipment helps prevent the spread of
germs that lead to illness and lost playing time. In the off-season, it
keeps on fighting to reduce the spread of infection-causing bacteria
common in our winter climate.”
Purdue is building out a master plan for its football program. Brohm and
Lovett, who worked with one another at Western Kentucky, have been
active in planning for the new strength and conditioning facilities.
Black Iron Strength has supplied two sets, or 60 pairs, of Germ Buster®
brand dumbbell sets for the current facility.
“To compete in the Big Ten these days, we must be cutting edge,” he
said. “At the same time, we are intent on building a program that stands
the test of time. The CuVerro surfaces on our dumbbells line up with
“As far as I am concerned, we have a higher level of ‘bench strength’ in
our program because CuVerro is engaged to combat the threat of
infections,” Lovett concluded.
Products made with CuVerro copper are gaining attention among teams and
owners and operators of athletic facilities and health and fitness clubs
around the country, according to Tom Grace, President of Black Iron
“Teams remember things like MRSA outbreaks or other ailments that affect
performance on the field of play,” he said. “Our line of CuLEAN products
is becoming a part of their efforts to help avoid similar situations.”
CuVerro is manufactured by GBC Metals, LLC, doing business as Olin
Brass, a wholly owned subsidiary of Global Brass and Copper, Inc. which
is a subsidiary of Global Brass and Copper Holdings, Inc. (NYSE:BRSS),
the leading manufacturer and distributor of copper, copper‐alloy and
bactericidal copper sheet, strip, plate, foil, rod, ingot and fabricated
components in North America and one of the largest in the world. GBC
Metals engages in the melting, casting, rolling, drawing, extruding and
stamping of specialized copper and copper alloys finished products from
scrap, cathode and other refined metals. (OB‐0034‐1510)
About Black Iron Strength®
Black Iron Strength products (visit www.blackironstrength.com)
are sold by Grace Premier Fitness and Wellness Products, Inc., the
leading worldwide distributor for the US Patented CuLEAN antimicrobial
copper touch points on the Black Iron Strength® free weight equipment
handles and touch surfaces featuring the CuVerro bactericidal copper
components. For more information, contact Tom Grace (email@example.com).
GBC Metals, LLC (d/b/a Olin Brass)