Research and Markets: Defining the Mass Affluent for Retail Banks

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Defining
the Mass Affluent for Retail Banks”
report to their offering.

There is a common perception that mass affluent individuals can simply
be identified through income and asset levels. Our analysis challenges
this perception and asserts that a range of parameters can and should be
identified according to the institution’s business strategy, a clearly
defined target client, the institution’s ability to serve, and the
assessed profitability of the approach.


– Take a step back and consider the mass affluent consumer as a whole.

– Consider aspects of their lifestyle, consumption, and needs you can
engage with in order to start a relationship and offer a service or

Reasons to Purchase:

– How do I define who the mass affluent are?

– Can I provide a proposition that is attractive to this segment?

– Can I make money from serving mass affluent consumers?

– How do I build my proposition over the longer term to meet the needs
of the mass affluent?

Key Highlights:

– We recommend a balanced scorecard approach to provide a measure of the
attributes, ability to serve, and profitability of a segment. Any
preliminary segmentation can subsequently be adjusted such that it
better fits your business vision or profitability objectives.

– Through profiling the characteristics of this segment, this approach
will enable each provider to understand the needs of this group and
therefore build a proposition to serve them.

For more information visit


Research and Markets
Laura Wood, Senior Manager
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Sector: Wealth