Retro Fitness Expands Florida Footprint through Franchising

Guía de Regalos

Popular Northeast Fitness Franchise Plans to Have 35-Plus Florida
Gyms in Next Three Years; Building Second Corporate Headquarters in
Apopka, Florida

COLTS NECK, N.J.–(BUSINESS WIRE)–#FloridaRetro
Fitness
, a fast-growing, national low-cost, high-value fitness
franchise, is targeting the Sunshine State for significant expansion.
With six franchise locations already open and operating throughout parts
of Florida, the company has announced plans to have upwards of 30
additional locations open or in development through strategic franchise
partnerships in the next three years.

Currently, Retro Fitness operates in Cooper City, Fleming Island, Fort
Myers, Jacksonville (Baymeadows and Harbour Village) and Naples, with a
new gym and second corporate headquarters under construction in Apopka.
The company’s CEO and founder, Eric Casaburi, and several corporate
employees have already moved to the Orlando area; the brand’s other
corporate office is in Colts Neck, New Jersey.

Specifically, Retro Fitness is looking to build its presence in the
following Florida markets:

  • Jacksonville can accommodate another six additional clubs at minimum
  • Southeast Florida (Miami, Fort Lauderdale and West Palm Beach) can
    accommodate at least 25 Retro Fitness locations
  • Southwest Florida (Naples and Fort Myers) can accommodate 8-10
    additional gyms north of Bradenton
  • Orlando can accommodate another 10-15 additional gyms in the market

“We know there’s a void in Florida and we’re looking to fill it. We plan
on expanding each of these markets until we have a Retro Fitness
location within every 3-5 miles in populated areas – similar to our
footprint in the New York City Metro area and New Jersey where we have
more than 100 gyms,” said Retro Fitness CEO and founder Eric Casaburi,
who personally owns a few of the Orlando gyms in development. “We’re
serious about shaking up the fitness landscape in Florida and really
building up our brand. The other gyms in the market don’t offer the same
value as Retro. We make fitness affordable through a proven business
model that is built on delivering members the quality and value they
deserve.”

The gyms currently operating in Florida are prototypes for new gyms,
boasting the newest Retro Fitness design and amenities. For example,
Florida clubs were one of the first to debut Retro Results, powered by
the New Exercise Order – a multi-level personal training program that
provides a solution to members of all fitness levels and desired price
points. The program includes Team Conditioning (TEAM), Small Group
Strength Training (SGST) and One on One Training (1:1), and incorporate
MYZONE technology to gamify the workout experience. Also, the new Cooper
City gym features a boxing room instead of the franchise’s popular
cardio movie theater.

To augment its Florida expansion, Retro Fitness seeks single- and
multi-unit franchisees. Retro Fitness offers a flexible, manager run
business model with streamlined and simplified operations; dedicated
support from industry experts in every stage of development; predictable
monthly income from membership base; and multiple revenue centers.

David
Garrard
, former Quarterback for the NFL’s Jacksonville Jaguars,
opened his first Retro Fitness location in Jacksonville in 2014. He
currently has two locations operating in the market and is developing a
third. He said, “My locations have been doing great. Our members are
actually spending twice the amount of their membership, paying extra for
personal training sessions and taking advantage of other amenities, like
our Retro Blends Smoothie Bar and Pro Shop. I’m hoping to open another
two locations within the next five years.”

Overall, Retro Fitness has more than 150 locations operating in 16
states and is on track to have 250 gyms open in the next two years. The
burgeoning franchise has already signed more than 20 franchise
agreements for new or emerging market development and opened 14 gyms
this year. Driving the investor-friendly
franchise’s
growth are strong-unit economics, streamlined business
operations and a focused, forward-thinking approach that continuously
brings more value to franchisees and members.

About Retro Fitness

Founded in 2004 by entrepreneur Eric Casaburi, Retro Fitness has evolved
from a regional Northeast gym concept into a national fitness system
with more than 150 gyms open in 16 states. Under Casaburi’s leadership,
Retro Fitness is expanding its footprint with more than 100 gyms in its
development pipeline and plans to have 250 gyms open in the next two
years in new, major markets, such as Florida, Illinois, California,
Maryland, Michigan, New York, North Carolina, Pennsylvania, Texas, Utah,
Virginia, and Washington, D.C. Each Retro Fitness location is equipped
with a full-service fitness center, including 60-100 pieces of equipment
supplied by leading manufacturers. The burgeoning franchise has placed
in the top 300 of Entrepreneur’s magazine’s prestigious Franchise
500 list for six consecutive years. For more information, please visit www.retrofitness.com,
and to learn more about franchise opportunities visit www.retrofranchising.com.

Contacts

Fishman Public Relations
Jayne Levy, (847) 945-1300 ext. 225
jlevy@fishmanpr.com