Rising Social Media Makeup Artists Join Perfect365’s Explorer Community

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Digital Makeup App Leader Brings in New Year with Seven MUAs; New
Artists Gain Exposure to Millions of Users Worldwide

FREMONT, Calif.–(BUSINESS WIRE)–#digitalmakeupPerfect365®,
the free makeup and beauty app loved by celebrities and more than 80
million users that is leading the digital beauty evolution, today
announced it has signed seven makeup artists to its Explorer
community
, announced earlier last year. With the partnership, these
makeup artists will gain exposure to Perfect365’s user base of millions
of beauty lovers.

The Explorer community within Perfect365 allows Makeup Artists to
showcase their own virtual makeup looks within the app for their fans
and Perfect365’s users to try on using live cameras from a smartphone.
How-to videos or charts, together with suggested products are also
listed. As an added benefit, Explorer community MUAs can gain exposure
at industry events, meetings with beauty press and via the app’s social
channels. There is no cost to be a part of the Explorer community, and
MUAs are also offered paid opportunities, as well as direct exposure to
beauty brands.

Instagram (@carollago) and YouTube makeup artist Carol
Lago said
: “The Explorer program was a great way to get involved
with digital makeup and gain exposure to millions of makeup lovers and
potential clients. I was able to attend a FashionWeek event and show off
my looks from the app to beauty press. I’m happy to be a part of
Explorer again and strongly encourage other makeup artists to apply.”

Five makeup artists have resigned with Perfect365 to have their makeup
looks featured on Explorer, including Carol
Lago
, Mayra
Luna (50shadesofmac)
, Tiffany
Tong
, Adele
Valencia
, Ashley
DeFrancesco
and Alexis
Blackmon
and two new artists have also been accepted into the
Explorer community, including Claire
Xiong
and Kait
Salmon
. Perfect365 users can try on looks from these artists in the
Explorer section of the app.

More Details on Explorer and Perfect365

Explorer is a community within Perfect365 where users can browse styles
and try on makeup looks from their favorite YouTube and Instagram
artists. This new community can be accessed by tapping the compass icon
at the bottom of the Perfect365 home screen. You can find an Explorer
demo video here.
With so many beauty consumers turning to social media for the latest
makeup trends and tips, Explorer allows users to browse makeup looks
from their favorite YouTube and Instagram makeup artists all in one
place. For more information on how to become an Explorer MUA, please
contact: beautysquad-artists@perfect365.com.

Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones, where to place
eyeliner, and now even where to apply lashes. With more than 200 one-tap
makeup looks, over 20 customizable makeup and tweaking tools, Style it!
clothing and accessory recommendations, hair styles, and step-by-step
tutorials for recreating looks in real-life, Perfect365 has become the
go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars
, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist Susan
Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the
fast growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots,
please visit http://www.perfect365.com/press/.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

© 2017 Perfect365, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of Perfect365 Technology Company
Ltd. in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Contacts

For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com