RNB RETAIL AND BRANDS: RNB Launches Exclusive E-Commerce Store in Men´s Fashion

STOCKHOLM–(BUSINESS WIRE)–Regulatory News:

On August 25, RNB RETAIL AND BRANDS (STO:RNBS) launches Man of a kind, a
new e-commerce concept with an eclectic value proposition featuring
premium products and a supplementary men’s fashion service offering. The
concept is unique and meets the strong trend of increased e-commerce
activity while improving accessibility for customers.

Man of a kind is an e-commerce concept, which offers a carefully
selected product range consisting of international luxury brands with
Nordic aesthetics. The product range is supplemented by premium
services, such as made-to-measure, style advice and inspiring articles
about masculine style and fashion.

“We are proud to be able to offer the market our new e-commerce concept
Man of a kind. Featuring a large number of exclusive men’s fashion
brands, such as Corneliani, Ermenegildo Zegna, Hugo Boss, Eton, Jil
Sander, Kenzo and Paul Smith, as well as supplementary premium services,
our offering meets a demand with no comparable competition from other
e-commerce players,” says Magnus Håkansson, President and CEO of RNB
RETAIL AND BRANDS.

The launch of Man of a kind is a step in the implementation of the
Group’s long-term digital strategy and it will become a new business
area in RNB RETAIL AND BRANDS with Magnus Håkansson as Chairman and
Oscar Åsman as Director of Operations.

“It is important to emphasize that we have long experience of managing
store concepts and service offerings with top premium positioning. We
are now drawing on that experience as we create a similar offering in a
digital store. We are with excitement looking forward to continually
developing Man of a kind’s strong customer offering,” says Magnus
Håkansson.

The launch will occur on August 25, initially in Sweden. Read more on www.manofakind.se

This information is information that RNB RETAIL AND BRANDS AB is obliged
to make public pursuant to the EU Market Abuse Regulation and the
Securities Markets Act. The information was submitted for publication,
through the agency of the contact person set out below, on 25 August
2016 at 10.50 a.m. CET.

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing
excellent service and a world-class shopping experience. Sales are
mainly conducted in Scandinavia through the store concepts Brothers and
Polarn O. Pyret, as well as through shops in the department stores NK in
Stockholm and Gothenburg. RNB RETAIL AND BRANDS has operations in 11
countries. RNB RETAIL AND BRANDS has been listed on the Nasdaq Stockholm
Exchange since 2001.

This information was brought to you by Cision http://news.cision.com

Contacts

RNB RETAIL AND BRANDS AB
Magnus Håkansson, CEO
+46 8 410 520 02
+46
768 87 20 02,
e-mail: magnus.hakansson@rnb.se
or
Oscar
Åsman, Director of Operations
manofakind.se
+46 410 520 83
+46
768 87 20 83,
e-mail: oscar.asman@rnb.se