Senior, Weight Management and Special Needs Pet Products in the U.S. Report 2016, 2nd Edition – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/nlrcsb/senior_weight)
has announced the addition of the “Senior,
Weight Management and Special Needs Pet Products in the U.S., 2nd
Edition”
report to their offering.

Senior, Weight Management and Special Needs Pet Products in the U.S.,
2nd Edition examines the market for products designed and marketed
specifically for senior or overweight pets, which often overlap with
products for special needs pets, including convalescing pets and those
with limited mobility. Coverage extends to products positioned on senior
health and weight management in general, such as healthy maturity and
healthy weight formulas, as well as products addressing specific medical
conditions stemming from advancing age or overweight, as long as the
product also has a prominent senior or weight management positioning.
For purposes of brevity, senior and weight management products are at
times referred to in this report as SWM products.

Reflecting the top areas of marketer and consumer interest, the report
segments SWM products into three classifications: Pet food and treats,
including nutraceutical treats. Supplies and devices: assistive devices
and other non-food assistance products, including mobility devices
(harnesses, wheelchairs, footwear, etc.), hygienic products, bedding,
toys, clean-up products and watering and feeding devices. Pet
supplements.

The information contained in this report was obtained from primary and
secondary research. Primary research includes national online consumer
polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis
by Packaged Facts, to measure purchasing patterns and attitudes with
regard to pet products and services. With a sample size of approximately
2,000, these surveys are based on national online research panels that
are census representative on the primary demographic measures of age,
gender, geographic region, race/ethnicity, and household income. The
majority of the information is drawn from the survey conducted in
November/December 2015, which includes responses from 930 dog owners and
678 cat owners.

Report Structure:

Chapter 1: Executive Summary

Chapter 2: The Market

Chapter 3: Marketing and New Product Trends

Chapter 4: The Consumer

For more information visit http://www.researchandmarkets.com/research/nlrcsb/senior_weight

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