Serta Simmons Bedding Promotes Jim Gallman to Executive Vice President, Marketing for Simmons Bedding Company

ATLANTA–(BUSINESS WIRE)–#GetYourBeautyrest–Serta Simmons Bedding, LLC (SSB) today announced the promotion of Jim
Gallman to Executive Vice President, Marketing for Simmons Bedding
Company, LLC (Simmons), effective immediately. Gallman previously served
as Senior Vice President, Brand Management and succeeds Jeff Willard,
who resigned to pursue a leadership role in the entertainment and
lifestyle management space. Gallman, who brings more than 20 years of
marketing experience to the role, oversees all aspects of Simmons’
marketing and brand functions. Gallman joined Simmons in 2014.

“Jim has been instrumental in building Simmons’ world-class marketing
team, unifying processes between marketing and new product development
and driving Beautyrest’s successful hybrid and luxury positioning in the
market,” stated Michael Traub, Chief Executive Officer of SSB. “Jim’s
depth of experience, proven track record and leadership capabilities
made him a natural choice, and I am proud that we are able to promote
from within.”

In addition to his contributions to the Simmons brand, Gallman has
spearheaded product and marketing transformations for several
industry-leading consumer brands. Gallman joined Simmons from NCH
Corporations, where he served as Senior Vice President of Sales &
Marketing. He was responsible for revitalizing the company’s retail
products division and driving brand reinvention for the company’s
largest retail brands, OUT! and Simple Solution, the top global leaders
in pet waste management products. Prior to NCH, Gallman was Senior Vice
President of Marketing at Hunter Fan Company, where he led innovative
brand strategy and product development for the 125-year-old iconic
brand. Additionally, he has held various positions at both Lexmark
International and Spectrum Brands.

“I’m honored to lead our marketing team in this new position, as we
continue to connect with our consumers through creative campaigns and
impactful experiences with the brand,” said Gallman. “I look forward to
executing the unified, strategic plan we have in place to support
Simmons’ continued growth.”

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest
bedding brands in the mattress industry – National Bedding Company
L.L.C. (the largest licensee and majority shareholder of Serta, Inc.)
and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates
32 manufacturing plants in the United States, six in Canada and one in
Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based
in suburban Chicago and markets a broad range of products under the
Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®,
Sertapedic® and a portfolio of licensed products. In addition to
National Bedding Company L.L.C., Serta, Inc. has five other independent
licensees in the United States that manufacture and market Serta-branded
products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based
in Atlanta and markets a broad range of products including Beautyrest®,
Beautyrest Black® and BeautySleep®. Both subsidiaries also serve as key
suppliers of beds to many of the world’s leading hotel groups and resort


Serta Simmons Bedding
Christine Foster, 404-821-7625
Fraser / Alecia Pulman
for Simmons Bedding Company
Christina Schrempp, 404-835-4521