Nearly 7,000 Votes from the Public Determined This Year’s Winning
Pro-Female Ad Campaigns from Brands Including Bud Light, General Mills,
Girls Who Code, Organic Valley and Under Armour
NEW YORK–(BUSINESS WIRE)–SheKnows
Media, a leading women’s media company with 81 million unique
visitors a month* and 302 million social media fans and followers, today
announced the winners of the 2016
#Femvertising Awards – an annual awards program launched in 2015
honoring brands and agencies that challenge unattainable beauty
standards and gender stereotypes through pro-female advertising.
This year’s winning #Femvertising Awards campaigns include:
Dadvertising – a new category for ads that break away from
traditional gender roles: Dad-Do
Bud Light Party: Equal Pay by Bud Light
Yourself: Women’s Gymnastics by Under Armour
Girls Can’t Code by Girls Who Code
People’s Choice: Red
Social Impact: #WomenNotObjects
by Badger & Winters
The campaigns above were ultimately chosen by a high-profile panel of
judges hailing from organizations such as The Commission on Gender
Equity, Instagram, Ms. Foundation for Women and RAM Trucks, as well as
nearly 7,000 votes when the awards program opened to the public in July.
SheKnows Media also gave two additional awards as part of this year’s
Tweens and teens that belong to Hatch, SheKnows Media’s award-winning,
cause-driven digital storytelling and media literacy program for kids,
selected Organic Valley’s Real
Morning Report ad for the Hatch Kids Award.
SheKnows Media executives and editors named General Mills the
winner of the Wildfire Award for requiring that women and
people of color comprise 50% and 20%, respectively, of the creative
departments at the ad agencies it works with.
The 2016 #Femvertising Awards winners were announced at Advertising Week
New York during SheKnows Media’s panel on Next-Generation #Femvertising,
where it also revealed findings from a new survey on the pro-female ad
movement. Top-level findings from the July 2016 survey of nearly 4,000
women and men show a significant disparity between women and men when it
comes the harm ads that objectify women can have: While 97% of women and
90% of men believe ads shape the way society views women, only 65% of
men think portraying women as sex symbols is harmful, compared to 90% of
women. The survey also showed that a majority of women purchase products
from brands whose ads positively portray them.
“We believe that pro-female advertising can have a long-lasting impact
on the bottom line while improving social acceptance and empowering
women,” said Samantha Skey, President and Chief Revenue Officer,
SheKnows Media. “As a women’s media company, we feel it is our
responsibility to prove it through proprietary research and by honoring
brands that stand by women – both culturally and from a marketing
standpoint. Congratulations to the winners of the 2016 #Femvertising
Awards, all of which offer proof that pro-female advertising is not only
the right thing to do ethically, but is instrumental in building better,
more authentic relationships with this all-important consumer group.”
To learn more about the #Femvertising Awards, click here.
For the full set of #Femvertising survey findings, email Femvertising@SheKnows.com.
More information about SheKnows Media can be found at www.sheknowsmedia.com.
* comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles
Category, August 2016, U.S.
About SheKnows Media
Media is the number-one women’s lifestyle digital media company with
81 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, Lifestyles Category, August 2016,
U.S.) and 302 million social media fans and followers. The company
operates a family of leading media properties that include SheKnows.com,
SheKnows Media also organizes the conference #BlogHer16:
Experts Among Us, the largest annual celebration of women online
content creators, social media influencers and brand executives, taking
place in Los Angeles, August 4-6, 2016. With a mission of women
inspiring women, SheKnows Media is revolutionizing the publishing
industry by forging a new kind of model that seamlessly integrates
users, editors and content creators onto a single platform designed to
empower all women to discover, share and create. Whether it’s parenting
or pop culture, fashion or food, DIY or décor, our award-winning
editorial team, Experts, bloggers and social media influencers produce
authentic and on-trend content every day. We dig deep to learn what
makes our audience tick, revealing unexpected insights on women and
digital media. Our robust, end-to-end suite of premium branded content
and influencer marketing solutions generate more than 2 billion ad
impressions per month (sources: DFP), allowing brands to distribute
authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles and Chicago. We also operate internationally in Canada,
Australia and the United Kingdom.
Jenni Ottum, 480-231-4887