SKECHERS Named Top Buzz Brand by YouGov BrandIndex

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–SKECHERS
USA, Inc. (NYSE:SKX) today announced that the Company has been named
a leading Buzz Brand across multiple rankings in the YouGov BrandIndex
apparel and footwear category.

According to the consumer perception firm’s January 2016 report,
SKECHERS was named the number two apparel and footwear brand on the Top
Buzz Rankings chart, and the number one Top Buzz Improver in the
same ranking index, which shows the highest average Buzz scores
throughout 2015.

Apparel & Footwear: Top Buzz Rankings

Apparel & Footwear: Top Buzz Improvers

“We’re very pleased that consumers have taken notice of the all the
positive buzz SKECHERS
generated this past year,” said SKECHERS president Michael Greenberg.
“With celebrity marketing campaigns featuring Demi Lovato, Sugar Ray
Leonard, Brooke Burke-Charvet and Kelly Brook, plus the popular Star
Wars Skechers collection and the announcement of a 2016 campaign
starring Grammy-nominated singer and songwriter Meghan Trainor, our
brand appeals to a massive audience.

“The Skechers Performance Division also increased its influence with the
announcement of a multi-year agreement for the title sponsorship of the
Los Angeles Marathon,” added Greenberg. “With elite runners Meb
Keflezighi and Kara Goucher and pro golfer Matt Kuchar competing and
winning in Skechers Performance footwear, our brand has never been
stronger.”

SKECHERS
offers two distinct footwear categories: a lifestyle division which
includes comfort-focused, trend-right product for men, women and kids,
and the Skechers Performance Division which offers Skechers GOrun and
Skechers GOwalk footwear.

YouGov BrandIndex (www.brandindex.com)
is the only daily consumer perception research service of brands, taking
more than 4,000 interviews every day from a representative U.S.
population sample, and more than 1.5 million interviews per year.
Respondents are drawn from an online panel of more than 2 million U.S.
adults aged 18+. YouGov BrandIndex’s scores range from 100 to -100 and
are calculated by subtracting the amount of negative consumer feedback
from positive feedback.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 120
countries and territories worldwide via department and specialty stores,
more than 1,200 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and 13
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future growth, financial results and
operations, its development of new products, future demand for its
products and growth across the Company’s three main business channels
and globally, its planned expansion and opening of new stores,
advertising and marketing initiatives, and the conclusion of legal
matters. Forward-looking statements can be identified by the use of
forward looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2014 and its quarterly
report on Form 10-Q for the quarter ended September 30, 2015. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.

Contacts

SKECHERS USA, Inc.
Jennifer Clay, 310.937.1326