Sleep Number Welcomes Spring with Wake-up Call

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SleepIQ® data proves Tuesday Night is best
for Daylight Saving Time

MINNEAPOLIS–(BUSINESS WIRE)–Oh, hello Daylight Saving Time! We didn’t see you there. You’d like an
hour of everyone’s weekend? That seems harmless. That’s plenty of time
to adjust, right? Actually, not; our internal clocks have something to
say about that.


“Although the weekend seems like the perfect time to spring ahead,
losing that hour of sleep during a weekend is more disruptive to our
sleep cycles than expected,” said Pete Bils, vice president of Sleep
Science and Research, Sleep Number. “Most people change their schedules
on the weekends, they go to bed later and sleep in, which makes the body
feel like it’s traveling across time zones. This “jet lag” leaves
lasting effects, including feelings of anxiety, sadness or stress — and
a lack of motivation on Monday morning. In fact, Mondays are the worst
days for heart attacks, traffic accidents and workplace accidents — and
these numbers are compounded the Monday after Daylight Saving Time
begins.”

Recent SleepIQ® technology data gathered from tens of
thousands of Sleep Number® sleepers proves Americans get the
best sleep quality and quantity on Tuesday nights, making it the perfect
night to sacrifice an hour of sleep, if you must. That is why Sleep
Number believes in changing Daylight Saving Time from the second Sunday
in March to a night when we’re sleeping the best, so it’s easier to
recover.

Americans can weigh-in on social media channels with their opinion by
using #MakeItTuesday.
Let’s use the latest sleep technology to make modern day living (and
sleeping) more, well, livable.

“Losing an hour mid-week is easier because we’re getting more sleep and
are back on normal schedules,” Bils added. “And a bonus, if we move the
time change to a week day, the weekend remains intact! And who doesn’t
want that?”

Media Note: For foolproof tips to help prepare for a seamless
Daylight Saving Time transition, visit
http://sleepnumber.new-media-release.com/makeittuesday/
for additional media materials (a video, fact sheet and infographic).

About Select Comfort Corporation

Nearly 30 years ago, Sleep Number transformed the mattress industry with
the idea that ‘one size does not fit all’
when it comes to sleep. Today, the company is the leader in sleep
innovation and ranked “Highest in Customer Satisfaction with Mattresses”
in 2015 by J.D. Power. As the pioneer in biometric sleep monitoring and
adjustability, Sleep Number is proving the connection between quality
sleep and health and wellbeing. Dedicated to individualizing sleep
experiences, the company’s 3,300 employees are improving lives with
innovative sleep solutions. To find better quality sleep visit one of
our more than 490 U.S. Sleep Number® stores or SleepNumber.com.

Contacts

Select Comfort
Sarah Reckard, 763-551-6076
sarah.reckard@selectcomfort.com
or
FleishmanHillard
Erica
Davis, 816-512-2234
erica.davis@fleishman.com