Smarter, Smaller and More Attractive Consumer Goods and Electronics Using Celanese Materials Showcased at K 2016

Innovative Celanese polymers replace metal in consumer electronics
and home appliances

DALLAS & DÜSSELDORF, Germany–(BUSINESS WIRE)–$CE #Celanese–Consumer electronics and home appliances are smaller and more complex,
putting an emphasis on product design and the materials from which these
products are made. At the K 2016 plastics show October 19-26 in
Düsseldorf, Germany, Celanese Corporation (NYSE: CE), a global
technology and specialty materials company, will showcase its extensive
portfolio of polymers that help consumer goods and electronics
manufacturers design and produce effective, functional and attractive

“Today’s consumers demand smarter and more functional electronics and
home appliances that fit their lifestyle. And in industries with thin
margins and fierce competition, material selection helps manufacturers
establish their brands and entice consumers,” said Todd Elliott, vice
president of Material Solutions, Celanese. “Consumer goods and
electronics manufacturers around the world look to Celanese as their
first choice for engineered materials for product components and
packaging and have the confidence that these materials will help them
engage consumers and drive brand loyalty.”

Celanese materials allow consumer goods manufacturers to attract buyers
through aesthetics and tactile elements that can withstand the rigors of
daily use and frequent cleaning. On the inside, durable and functional
components keep consumers happy. The functionality of everyday household
goods and electronics is a key consideration to consumers. Where
low-friction/low-wear, high heat resistance and color quality are
critical to the consumer experience, Celanese polymers, such as MetaLX®
metal-effect and mold-in-color polymers, help make the buying decision

Celanese’s broad portfolio of engineered materials allows appliance and
electronics manufacturers to replace metals and other materials with
polymers that offer the same or better appearance, design freedom and

At K 2016, Celanese will highlight three strategies to successful
consumer product design and development by choosing engineered materials
from Celanese:

  • Appearance Solutions: Celanese materials help ensure
    manufactures meet consumers’ expectations from the look and feel of a
    lipstick case to their coffee maker design. Celanese MetaLX®
    metal-effect and mold-in-color polymers are durable to prevent
    scratches and aesthetic stability to resist chemical cleaners.
  • Smaller Parts, Higher Flow: With personal electronics getting
    smarter, smaller and more complex, the design of the device and
    internal components – from connectors to camera mounts – require
    materials with exceptional flow characteristics and high strength for
    thinner walls and dimensional stability. Celanese polymers help
    products perform consistently despite day-to-day use and abuse
    ensuring long product life and brand trust.
  • Day-to-Day High Heat Demands: When operating at the extreme
    temperatures of cooking food, drying hair or delivering water,
    Celanese’s broad portfolio of heat-tolerant engineered materials
    maintains dimensional stability.

Across the consumer experience – from appliances and electronics to
personal care and packaging – Celanese engineers and scientists apply
nearly a century of technical capability, polymer experience and
industry expertise to help consumer goods and electronics manufacturers
select the right materials that meet technical specifications. The
result can be a better consumer experience while manufacturers can
control costs and get products to market faster.

At K 2016, Celanese booth visitors will experience the Art of
Material Selection
as they learn about one of the world’s broadest
polymer product lines. To learn more about Celanese engineered materials
for the consumer goods and electronics industry, visit the Celanese
booth at K 2016 in Hall 6 stand #6A07.

To learn more about K 2016, visit

About Celanese

Celanese Corporation is a global technology leader in the production
of differentiated chemistry solutions and specialty materials used in
most major industries and consumer applications. Our two complementary
business cores, Acetyl Chain and Materials Solutions, use the full
breadth of Celanese’s global chemistry, technology and business
expertise to create value for our customers and the corporation. As we
partner with our customers to solve their most critical business needs,
we strive to make a positive impact on our communities and the world
through The Celanese Foundation. Based in Dallas, Celanese employs
approximately 7,000 employees worldwide and had 2015 net sales of $5.7
billion. For more information about Celanese and our product offerings,
or our blog at

All registered trademarks are owned by Celanese International
Corporation or its affiliates.

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Investor Relations
Chuck Kyrish,
Relations – Global

W. Travis Jacobsen, +1-972-443-3750
Relations Asia (Shanghai)

Helen Zhang, +86 21 3861 9279
Relations Europe (Germany)

Jens Kurth, +49(0)69 45009 1574