Southeastern Grocers to Donate All Profits on 4th of July to Wounded Warrior Project®

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Southeastern Grocers today announced that on Saturday, July 4, all
profits generated at BI-LO, Harveys and Winn-Dixie grocery stores will
be donated in support of Wounded Warrior Project’s Independence Program.
The Independence Program is designed to help warriors who need to rely
on their families and friends for support due to injuries they have
suffered, such as brain injury, spinal-cord injury, or other
neurological conditions. Individualized plans are created with goals to
provide a future with purpose at no cost to the warriors or their
support teams.

“Winn-Dixie, BI-LO and Harveys operate in states with some of the
highest Active Duty military populations in the United States,” said Ian
McLeod, CEO and president of Southeastern Grocers. “While we recognize
on Memorial Day those soldiers who paid the supreme sacrifice and give
thanks to those who have served on Veterans Day, the sacrifice and needs
of those who are severely injured visibly or invisibly is not
necessarily fully understood. I am honoured that we are running this
program and am thankful to the military men and women and their families
for their service and sacrifice.”

“We believe we all have a responsibility to care and contribute to the
lives of those who have served and sacrificed for the nation, which is
why we are committing every cent of every dollar of profit generated
this Independence Day across all of our BI-LO, Harveys and Winn-Dixie
stores to help support the Wounded Warrior Project’s Independence
Program,” continued McLeod. “We felt it is the right thing to do, and
our 70,000 associates do, too.”

“Continuing our work with BI-LO, Harveys and Winn-Dixie in the spirit of
supporting our lifelong commitment to serving our nation’s veterans is
exciting,” stated Steven Nardizzi, CEO of Wounded Warrior Project.
“Dedication to our injured service members is evident in the sincere
efforts of companies like Southeastern Grocers, and the support we will
be receiving from them is vital to our mission to honor and empower our
Wounded Warriors, and Independence Day is the perfect time to celebrate.”

Simply by shopping at BI-LO, Harveys and Winn-Dixie on Independence Day,
customers will help support those who serve and sacrifice for our
nation. The more customers shop, the more they donate.* Other ways in
which customers can support the cause include:

• By donating generously during checkout between Wednesday and Sunday
  July 1-5.
• By proudly wearing the “I Donated” sticker that cashiers will hand out
  on July 4 to all customers to encourage friends and family to do the
  same.
• By liking, following and sharing BI-LO, Harveys and Winn-Dixie
  Facebook posts and Twitter feeds with #AllForHonor.
• By honoring a veteran or service member by posting a dedication on a
  special Facebook page, www.facebook.com/allforhonor.

* See store for details and specific exclusions that apply

About Wounded Warrior Project

The mission of Wounded Warrior Project® (WWP) is to honor and empower
Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the
public’s aid for the needs of injured service members; to help injured
servicemen and women aid and assist each other; and to provide unique,
direct programs and services to meet their needs. WWP is a national,
nonpartisan organization headquartered in Jacksonville, Florida. To get
involved and learn more, visit woundedwarriorproject.org.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and
Winn-Dixie grocery stores, is the fifth-largest conventional supermarket
chain in the U.S. and the second-largest conventional supermarket in the
southeast based on store count. The company employs nearly 72,000
associates who serve customers in approximately 790 grocery stores, 143
liquor stores and 527 in-store pharmacies throughout the eight
southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina, South Carolina and Tennessee. BI-LO,
Harveys and Winn-Dixie are well-known and well-respected regional brands
with deep heritages, strong neighborhood ties, proud histories of giving
back, talented and loyal associates, and strong commitments to providing
the best possible quality and value to customers. For more information,
please visit www.bi-lo.com,
www.harveyssupermarkets.com
and www.winndixie.com.

Contacts

For SEG interviews or images
Julianne Roberts, 904-370-6029
media@segrocers.com
or
For
WWP interviews or images:
Joanne Fried, 904-646-6860
jfried@woundedwarriorproject.org