Southeastern Grocers Unveils New Banner – Fresco y Más

New Banner Focuses on Freshness, Value and Selection Tailored to

MIAMI–(BUSINESS WIRE)–Southeastern Grocers, the parent company of BI-LO, Harveys and
Winn-Dixie stores, will unveil the company’s new store banner with the
grand opening of Fresco y Más during a ribbon cutting ceremony
today at 10 a.m.

The new store, located in the former Winn-Dixie location at 541 W. 49th
St. in the heart of Hialeah, has been tailored to provide the products
and services that meet the needs of the community, while continuing to
offer great value, stunning quality food and service with personality.

The grand opening of Fresco y Más reflects Southeastern Grocers’
commitment to listen to its customers and ensure the unique tastes and
needs of the Hialeah community are accommodated with the items and
amenities in their neighborhood grocer.

Ian McLeod, President and CEO of Southeastern Grocers, said,
“Winn-Dixie opened its first store in Hialeah in 1958, and this
community has been important to us for many years. By talking to our
customers in the community, we believed that we could cater to their
needs even better and decided to develop a store in Hialeah very much
with the community in mind.”

Fresco y Más offers an expanded Hispanic product assortment,
great low prices and new features, including a full-service Latin
Butcher shop and new Cocina – everything that our customers told us is
important to them,” continued Ian McLeod.

Shoppers will immediately notice the enhancements throughout the new
Fresco y Mas store, including:

  • A new custom façade and vibrant color palate with bi-lingual signage
    throughout the store
  • An all-new, full-service Latin butcher shop (Carniceria) offering an
    expanded selection of fresh cut meats to better serve our Hialeah
  • An all-new café with expanded seating area serving authentic Hispanic
    breakfast, pastries, drinks and hot and cold sandwiches
  • A new “Cocina” (kitchen) offering daily specials of freshly-prepared,
    homemade favorites
  • Renovated bakery department offering an expanded selection of Hispanic
    pastries and baked goods, including flan, tres leches, and rice
    pudding, made fresh daily, as well as a wider selection of local
  • New made-to-order personalized party platter packages available to
    serve 25, 50 or 100 people (includes personalized cake, croquettes
    (croquetas), pastries (pastelitos) and fried stuffed potatoes (papas
  • Refreshed produce department featuring a farmer’s market setting with
    a wider selection of tropical fruits
  • Totally new $1 Zone within the store, with savings on more than 300
    popular items for only $1, including cleaning products, baby products,
    bath and health products, foil ware and value greeting cards
  • An additional Wall of Value section featuring weekly specials on
    popular items Hialeah customers purchase most
  • More than 100 Hispanic products are new to the store

Customers will continue to enjoy all of their favorite products and more
with prices that are “Low and Staying Low,” with over 800 products
offered at reduced price for at least six months and easily found in
store with a distinctive bright yellow thumbs-up sign.

While many things are changing, customers will find some of their
favorite Winn-Dixie staples in the new Fresco y Mas banner store:

  • The Winn-Dixie Rewards program is still valid for all participating
    customers. Customers can still earn rewards by shopping at the store
    and won’t see any changes in their fuelperks! rewards
  • There will be plenty of familiar faces. All of the store associates
    are remaining at the store and the store’s leadership team boasts more
    than 60 years of combined experience
  • More than 1,000 Winn-Dixie branded products are remaining in the
    store, so customers will benefit from the products they already know,
    which includes a great selection of new Hispanic products

Fresco y Más will be launched on June 15 at 10 a.m. by:

Southeastern Grocers President and CEO Ian McLeod
City of Hialeah Mayor Carlos Hernandez

541 W. 49th St. (near Red Rd.)

The first 500 Fresco y Más customers will receive a complementary
10-ounce package of Café Bustelo coffee. Customers can also sample
delicious food from local vendors as they check out new look, expanded
offerings and savings at Fresco Y Mas.

The new Fresco y Más, located at 541 W. 49th St. in
the Palm Springs Mile, will be open seven days a week from 7 a.m. – 12
a.m. and will offer free Wi-Fi.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and
Winn-Dixie grocery stores, is the second-largest supermarket in the
Southeast based on store count. The company employs nearly 60,000
associates who serve customers in approximately 750 grocery stores, 140
liquor stores and 500 in-store pharmacies throughout the seven
southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina and South Carolina. BI-LO, Harveys and
Winn-Dixie are well-known and well-respected regional brands with deep
heritages, strong neighborhood ties, proud histories of giving back,
talented and loyal associates, and strong commitments to providing the
best possible quality and value to customers. For more information,


Southeastern Grocers, LLC
Mayra Hernandez, 954-309-9606