Splash News and Bringhub Launch Embedded Online Store for Digital Publishers Enabling Readers to Shop Trendy Celebrity Looks

Immediately shop what your favorite celebrity was wearing last night

LOS ANGELES–(BUSINESS WIRE)–Splash,
the largest daily feed of celebrity images and videos, delivered to web,
mobile, TV and print publishing partners across the globe, today
announced a partnership with Bringhub,
the leading in-content commerce solution, to launch a Celebrity
Storefront for digital publishers. The Celebrity Storefront, powered by
Bringhub technology, is an embeddable online store built for any digital
publisher that empowers consumers to instantly shop the products
featured in exclusive celebrity images directly on the publishers’ site.

The Celebrity Storefront is a true marketplace, updated daily, where
consumers can discover dozens of new items worn by their favorite
celebrities and entertainment figures; learn more about the product and
then purchase in a click of a button. Additionally, consumers may also
discover similar products to those worn by celebrities at more
attainable price points.

“What Zayn Malik or Kim Kardashian wore three months ago doesn’t matter
to readers anymore,” said Brian Marvin, COO and Co-Founder of Bringhub.
“By partnering with Splash, readers not only know on Monday what Zayn or
Kim wore at the after party over the weekend, but they can also purchase
all the items with one click, without ever leaving our partner
publishers’ sites. It’s the instantaneous experience they want.”

“The Celebrity Storefront revolutionizes how consumers discover and
purchase the latest products seen on celebrities,” said Jennifer
Collins, Splash News VP Breaking News and Entertainment. “By joining
forces with Bringhub, we’re able to make our celebrity images shop-able
and provide a dynamic ‘shop the look’ experience—updated daily—with zero
effort required from the publishing partner and zero disruption to the
experience for consumers. We look forward to working with digital
publishers across entertainment, celebrity, and fashion verticals and
providing this offer to engage readers, have them spend more time on the
site, and be the go-to destination for shopping the latest celebrity
looks seamlessly.”

For more information, please visit http://www.splashnews.com/.

About Splash News

Splash News is the world’s leading celebrity and breaking news agency,
providing images, video and stories to top publishers across the globe.
Splash News and Picture Agency is a part of Branded
Entertainment Network, a company that connects brands to the power
of entertainment through product integration, entertainment public
relations, music licensing and partnerships, rights clearances and
representation, talent seeding and negotiation.

About The Branded Entertainment Network (BEN)

The Branded Entertainment Network empowers agencies, brands, publishers,
and other media producers to capture the attention of audiences
worldwide by integrating premium and timely entertainment content into
their communications. From the world’s leading product integration
platform (BEN),
to the largest daily feed of celebrity content (Splash),
to the global leading agency for rights and music clearances (Greenlight),
Branded Entertainment Network helps elevate projects, amplify brands,
and captivate audiences.

About Bringhub

Bringhub is the shopping experience for the connected generation,
empowering consumers to purchase multiple products from multiple
retailers through a single secure checkout. As the leading content to
commerce platform, Bringhub allows editorial and advertising content to
become a point of purchase, enabling readers to shop apparel and
consumer goods without ever leaving the web page they are on. To date,
Bringhub has partnered with over 100 publishers reaching over 300
million monthly unique visitors and supports hundreds of major
retailers, giving its partners access to more than 300 million products.

Contacts

Media Inquires:
Bringhub
Savannah Lee, 917-291-9495
Communications
Manager
savannah@bringhub.com
or
Sloane
& Company for BEN
Whit Clay, 212-446-1864
wclay@sloanepr.com