Sports Illustrated Play Unveils New Digital Platform That Streamlines Customized Team Gear and Fundraising Operations for Youth Sports Organizations

MyGear Powered by SquadLocker Launches Today!

NEW YORK–(BUSINESS WIRE)–The new Sports Illustrated Play (SI Play) team store MyGear powered
by SquadLocker debuts today. MyGear offers youth sports teams
nationwide access to a state-of-the-art, user-friendly digital resource
to manage merchandising and fundraising operations. It streamlines
operations for ordering and customizing team apparel to save countless
hours of work for volunteers, team administrators and organizers.
Players, parents, families and friends now have an easy way to purchase
their favorite team gear and spirit wear. As part of this initiative, SI
Play has partnered with SquadLocker, a leading purveyor of premium team
apparel and gear.

MyGear operates as a digital storefront that can be integrated
into an organization’s site and mobile extensions. There, fans will find
the most in-demand gear, including sweats, performance wear, equipment
bags and more from premium brands, such as Under Armour, Adidas, Russell
Athletics and other top providers—all of it fully customizable. For
league and team managers MyGear removes the complexity and burden
of gathering size, specs and payments. Individuals can order and pay for
customized team gear with a few clicks on a custom link.

Organizations choosing to integrate MyGear can also use it as a
fundraising vehicle for their leagues, a valuable way to enhance their
programs. League administrators will have the opportunity to bundle team
gear with registration and create an easy soup-to-nuts registration and
outfitting process. SI Play account teams are working directly with
league administrators to ensure the seamless integration of these stores
into overall league operations and infrastructure.

“In talking to thousands of fellow coaches, team administrators and
organizers, a common theme was making the operational side of running
teams and leagues more efficient and thus more rewarding for everyone. MyGear
was created exactly for that purpose. Now everyone who wants to support
their local teams will have an efficient resource. It also saves
countless hours for volunteers and league organizers who manage this
process. We believe it’s a win-win for everyone,” said Jeff Karp, SI
Play CEO.

“Organizing the purchase of custom team gear and apparel has long been a
point of frustration with coaches, administrators and managers,
requiring the collection of individual checks, sizes, names and numbers,
while taking up volunteers’ valuable coaching and mentoring time with
our youth athletes,” said SquadLocker Founder and CEO Gary Goldberg.
“The partnership between SI Play and SquadLocker enables youth sports
administrators, league officials and players to easily design custom
team gear and apparel and seamlessly and instantly integrate products
from the market’s top brands into SI Play’s online platform.”

About SI Play

SI Play
(www.siplay.com)
brings together industry leaders in sports software around a simple yet
ambitious goal: to connect the world of youth sports. Since its launch
in July 2015, SI Play has gained tremendous momentum and now supports
more than 10 million active users each month across a wide range of
sports, geographies and age ranges through its digital products and
services, and it has official technology partnerships with eight youth
sports National Governing Bodies. The company provides the platform and
tools to fuel the passion for sports and ensure a rewarding experience
for all participants.

Contacts

For SI Play
Scott Novak, 212 522-2687
scott.novak@timeinc.com