Switchfly Data: Fans Will Pay to Stay for Super Bowl 50

28 Ene 2016, 00:00 AM CST

Internal data released by travel tech company Switchfly reveals that
while hotels are not seeing a huge uptick in bookings during the Super
Bowl, fans who book hotels can expect to pay more

SAN FRANCISCO–(BUSINESS WIRE)–Switchfly,
Inc., the technology company powering travel search/booking, loyalty
program engagement and ancillary merchandising solutions for the world’s
most celebrated airlines, hotels, online travel agencies and financial
services companies, today released internal data about Super Bowl travel
trends. The data revealed that while there is not a significant uptick
in flight or hotel bookings during the Super Bowl, people who do attend
Super Bowl 50 can expect to pay at least double the regular going rate
for hotel rooms.

“We don’t typically see a big jump in room bookings within the Switchfly
system the week of the Super Bowl, but we do see a jump in average daily
room rate and the average hotel gross booking revenue,” said Daniel
Farrar, CEO of Switchfly. “This is likely due to the fact that people
are turning to other accommodation options like Airbnb, as it could be
cheaper to book than a hotel room, especially for a group of people.
Nonetheless, hotels and airlines can expect to see some extra profit
during the Super Bowl as those who do come will be willing to pay extra
for airfare and accommodations.”

Switchfly pulled travel data for the San Francisco Bay Area, Phoenix,
New Jersey and New Orleans, which represents the upcoming Super Bowl and
the past three Super Bowls and included bookings made for all
destination airports near those cities as well as the average gross
booking revenue, average daily room rate and total gross booking revenue
for hotels in those cities. What they found is that while there isn’t a
significant increase in bookings during the Super Bowl, there is a
significant increase in room rates and gross booking revenue compared to
the same week in a non-Super Bowl year:

San Francisco
Average daily room rate week of Super Bowl—up
98%
Average hotel gross booking revenue week of Super Bowl – up 157%

Phoenix
Average daily room rate week of Super Bowl—up 34%
Average
hotel gross booking revenue week of Super Bowl—up 15%

New Jersey
Average daily room rate week of Super Bowl—up 18%
Average
hotel gross booking revenue week of Super Bowl—up 19%

New Orleans
Average daily room rate week of Super Bowl—up 15%
Average
hotel gross booking revenue week of Super Bowl—down 6%

This data was collected using the Switchfly booking platform, which
supports airlines, hotels, financial services, online travel agencies,
and ecommerce companies across six continents.

ABOUT SWITCHFLY

Switchfly, Inc., is a global technology company that powers travel
commerce, loyalty program engagement and ancillary merchandising
solutions for some of the world’s most recognizable brands. Leading
airlines, hotels, online travel agencies and financial service providers
depend on Switchfly to power their omni-channel travel experiences
because it uniquely combines a highly scalable and secure architecture
with deep product and content inventory. Powerful analytics and
real-time decision engines foster contextually-rich customer engagement
and enable brands to offer a wide range of customized travel services to
their customers. Headquartered in San Francisco, Switchfly generates
more than $2 billion in revenue for its clients annually and facilitates
the redemption of more than 40 billion reward points and miles each
year. The company’s global client roster includes American Airlines,
JetBlue and LAN Airlines; IAG Avios, Lufthansa Miles & More and United
MileagePlus; InterContinental Hotels Group, Marriott International and
Starwood Hotels and Resorts; and Groupon and Living Social. For more
information, visit www.switchfly.com.