Record setting online sales and strong in-store traffic mark start of
Target’s holiday season
MINNEAPOLIS–(BUSINESS WIRE)–Target Corporation (NYSE: TGT) today reported a successful start to its
Black Friday weekend, with unprecedented results on Target.com
and a strong turnout in stores on Thanksgiving Day.
“Target got a head start going into Black Friday with the
record-breaking launch of Adele’s new album and our ‘10 Days of Deals’
promotion. The momentum continued with our Black Friday presale, and on
Thanksgiving, we saw millions of shoppers take advantage of great offers
online and in our stores. Overall, the response from our guests has been
very positive, with some of the best days we’ve seen on Target.com,”
said Brian Cornell, Chairman of the Board and CEO Target, who greeted
holiday shoppers at the Jersey City Target Store in New Jersey on
Thanksgiving. “We expect to see the demand continue throughout the
weekend and into December as we offer more savings on the year’s most
popular gifts, including Star Wars and Apple products.”
“10 Days of Deals” and Black Friday Pre-Sale
Target’s “10 Days of Deals” began Sunday, Nov. 22, giving guests daily
offers, including 10 percent off electronics and 20 percent off
kitchenware. As part of the promotion, Target brought back the Black
Friday pre-sale on Wednesday, Nov. 25. Sales were strong with the most
popular items being Apple Watch and Apple iPads, Beats Solo 2
headphones, FitBit Charge HR and the Philips Sonicare 2 electric
Thanksgiving Day Access to Black Friday Sale
Guests were granted early access to nearly all of Target’s doorbusters
on Target.com beginning Thanksgiving morning. Demand outpaced 2014’s
record Thanksgiving performance, making it Target’s biggest day for
online sales yet, driven largely by electronics.
Guests also continued to use the Order Pickup option at Target.com.
Before 6 p.m. on Thanksgiving, the number of orders placed for in-store
pick up increased by 35 percent as compared to 2014.
Top selling Black Friday items:
Apple iPads were top sellers in stores and online. On average, Target
sold an iPad every second throughout the day on Thanksgiving. Apple
Watch was especially popular in stores.
Gaming consoles were popular in stores and online, including Nintendo
Wii U, which was the top selling item on Target.com.
TVs were one of most sought after items in stores— the 55”
Westinghouse at $249.99 was Target’s top selling TV.
Movies were a big hit in stores with guests buying more than 3 million
A three-foot stuffed teddy bear, priced at $10, was a surprise hit,
with some stores selling out in minutes.
Top toys included LEGO, Barbie, Disney Princess and Star Wars. Target
exclusives generated nearly one-third of Star Wars toy sales for the
Beats Solo 2 headphones were one of the top sellers on Target.com and
in stores at $96.99 (reg. $199.99).
The Savings Continue—Spend
$75, Get 20 Percent Off
Days of Deals” continues through Tuesday, Dec. 1. Today, guests who
spend $75 or more receive a 20 percent discount to use toward a future
purchase on any day between Dec. 4 and Dec. 13. Additional offers
- Saturday, Nov. 28: $50 off holiday shop purchase of $100 more
- Sunday, Nov. 29: Buy two, get one free action figures and fashion dolls
- Monday, Nov. 30: 15 percent off Target.com
- Tuesday, Dec. 1: 25 percent off all beauty
As always, guests can use their REDcard for an additional five percent
off on top of other discounts. Online shoppers can continue to take
advantage of free shipping on Target.com through Dec. 25. And the 21
million savvy deal seekers who use Cartwheel will continue to find
thousands of offers throughout the holiday season.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,805
stores and at Target.com. Since 1946, Target has given 5 percent of its
profit to communities, which today equals more than $4 million a week.
For more information, visit Target.com/Pressroom.
For a behind-the-scenes look at Target, visit Target.com/abullseyeview
or follow @TargetNews
Note: Target welcomes media to its stores. To contact your local
store about shooting b-roll or photos or to request a local interview
during the holiday season, please visit “Find a Store” at Target.com
and contact the Leader on Duty.
on Twitter for real-time news and trends on holiday at Target.
For more information and assets, visit Target.com/Pressroom.
Target Media Hotline, 612-696-3400
Angie Thompson, 612-761-4965