Target Reports Strong Start to Black Friday Weekend Online and In Stores

Record setting online sales and strong in-store traffic mark start of
Target’s holiday season

MINNEAPOLIS–(BUSINESS WIRE)–Target Corporation (NYSE: TGT) today reported a successful start to its
Black Friday weekend, with unprecedented results on
and a strong turnout in stores on Thanksgiving Day.

“Target got a head start going into Black Friday with the
record-breaking launch of Adele’s new album and our ‘10 Days of Deals’
promotion. The momentum continued with our Black Friday presale, and on
Thanksgiving, we saw millions of shoppers take advantage of great offers
online and in our stores. Overall, the response from our guests has been
very positive, with some of the best days we’ve seen on,”
said Brian Cornell, Chairman of the Board and CEO Target, who greeted
holiday shoppers at the Jersey City Target Store in New Jersey on
Thanksgiving. “We expect to see the demand continue throughout the
weekend and into December as we offer more savings on the year’s most
popular gifts, including Star Wars and Apple products.”

“10 Days of Deals” and Black Friday Pre-Sale

Target’s “10 Days of Deals” began Sunday, Nov. 22, giving guests daily
offers, including 10 percent off electronics and 20 percent off
kitchenware. As part of the promotion, Target brought back the Black
Friday pre-sale on Wednesday, Nov. 25. Sales were strong with the most
popular items being Apple Watch and Apple iPads, Beats Solo 2
headphones, FitBit Charge HR and the Philips Sonicare 2 electric

Thanksgiving Day Access to Black Friday Sale

Guests were granted early access to nearly all of Target’s doorbusters
on beginning Thanksgiving morning. Demand outpaced 2014’s
record Thanksgiving performance, making it Target’s biggest day for
online sales yet, driven largely by electronics.

Guests also continued to use the Order Pickup option at
Before 6 p.m. on Thanksgiving, the number of orders placed for in-store
pick up increased by 35 percent as compared to 2014.

Top selling Black Friday items:

  • Apple iPads were top sellers in stores and online. On average, Target
    sold an iPad every second throughout the day on Thanksgiving. Apple
    Watch was especially popular in stores.
  • Gaming consoles were popular in stores and online, including Nintendo
    Wii U, which was the top selling item on
  • TVs were one of most sought after items in stores— the 55”
    Westinghouse at $249.99 was Target’s top selling TV.
  • Movies were a big hit in stores with guests buying more than 3 million
    on Thanksgiving.
  • A three-foot stuffed teddy bear, priced at $10, was a surprise hit,
    with some stores selling out in minutes.
  • Top toys included LEGO, Barbie, Disney Princess and Star Wars. Target
    exclusives generated nearly one-third of Star Wars toy sales for the
  • Beats Solo 2 headphones were one of the top sellers on and
    in stores at $96.99 (reg. $199.99).

The Savings Continue—Spend
$75, Get 20 Percent Off

Target’s “10
Days of Deals”
continues through Tuesday, Dec. 1. Today, guests who
spend $75 or more receive a 20 percent discount to use toward a future
purchase on any day between Dec. 4 and Dec. 13. Additional offers

  • Saturday, Nov. 28: $50 off holiday shop purchase of $100 more
  • Sunday, Nov. 29: Buy two, get one free action figures and fashion dolls
  • Monday, Nov. 30: 15 percent off
  • Tuesday, Dec. 1: 25 percent off all beauty

As always, guests can use their REDcard for an additional five percent
off on top of other discounts. Online shoppers can continue to take
advantage of free shipping on through Dec. 25. And the 21
million savvy deal seekers who use Cartwheel will continue to find
thousands of offers throughout the holiday season.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,805
stores and at Since 1946, Target has given 5 percent of its
profit to communities, which today equals more than $4 million a week.
For more information, visit
For a behind-the-scenes look at Target, visit
or follow @TargetNews
on Twitter.

Note: Target welcomes media to its stores. To contact your local
store about shooting b-roll or photos or to request a local interview
during the holiday season, please visit “Find a Store” at
and contact the Leader on Duty.

Follow @TargetNews
on Twitter for real-time news and trends on holiday at Target.

For more information and assets, visit


Target Media Hotline, 612-696-3400
Target Communications
Decker, 612-761-6863
Angie Thompson, 612-761-4965