The Fashion Fund Available Now on Amazon Video

The 10-episode season will be released weekly in the U.S., and
available free of charge to all Amazon customers

In conjunction with the season premiere, Amazon Fashion will showcase
collections from designers featured on the show

The docu-series features Anna Wintour, Diane von Furstenberg, Steven
Kolb and the entire 2015 CFDA/Vogue Fashion Fund selection committee

SEATTLE–(BUSINESS WIRE)–(NASDAQ:AMZN)—Amazon today announced that The Fashion Fund, an
Amazon Unscripted Series, is now available for all Amazon customers in
the U.S. The series follows the process of selecting designers for the
CFDA/Vogue Fashion Fund, led by Vogue’s Anna
Wintour
and CFDA Chairman Diane
von Furstenberg
. The Fashion Fund is ad-supported and
available free of charge to all Amazon customers via the Amazon Video
app for TVs, connected devices including Fire TV, and mobile devices or
online at Amazon.com/fashionfund.

Each year, 10 promising designers are nominated by the Fashion Fund
committee and compete in a four-month-long competition to win a cash
prize and a mentorship from an industry professional, with the goal of
further developing their business. Produced by Condé
Nast Entertainment
and Break
Thru Films
, season three of The Fashion Fund takes viewers
inside the 2015 competition.

In conjunction with the premiere of The Fashion Fund, Amazon
Fashion will launch a content-rich, dedicated retail experience for
customers to shop a curated selection of the Spring 2016 collections of
this year’s designers all in one place, for the first time, at Amazon.com/fashionfundshop.

“We are thrilled to launch The Fashion Fund on Amazon Video, and
to work with fashion icons Diane von Furstenberg and Anna Wintour,” said
Michael Paull, Vice President, Digital Video, Amazon. “We’re going to
continue to push the boundaries with our original content and look
forward to bringing our customers even more exciting shows to watch.”

“Collaborating with Amazon enabled us to truly innovate and add a retail
experience to The Fashion Fund, which will delight viewers,” said
Dawn Ostroff, president of Condé Nast Entertainment. “CNE is a true
next-generation studio, working with the best companies to deliver the
most compelling, immersive storytelling experiences to our audiences,
and Amazon, home to some of the best content, is the perfect match for
this series.”

New episodes of the weekly, 10-episode, half-hour season of The
Fashion Fund
will be available Thursdays.

The Fashion Fund features the 2015 CFDA/Vogue Fashion Fund
selection committee: Anna Wintour (Vogue), Diane von Furstenberg (CFDA,
DVF Studio, LLC), Steven
Kolb
(CFDA), Ken
Downing
(Neiman Marcus), Mark
Holgate
(Vogue), Jeffrey
Kalinsky
(Jeffrey New York, Nordstrom), Reed
Krakoff
, Jenna
Lyons
(J.Crew), Andrew
Rosen
(Theory) and Marcus
Wainwright
& David
Neville
(rag & bone), as well as the 2015 finalists: Scott
Studenberg
and John
Targon
(Baja East), Matt
Baldwin
(Baldwin), Aurora
James
(Brother Vellies), Brad
Schmidt
and Raul
Arevalo
(Cadet), Chris
Gelinas
(CG), Becca McCharen (Chromat), David
Hart
(David Hart & Co.), Rio
Uribe
(Gypsy Sport), Jonathan
Simkhai
and Thaddeus
O’Neil
. Executive Producers are Ricki
Stern
, Annie
Sundberg
, Dawn
Ostroff
, Michael
Klein
, Christiane Mack and Joe LaBracio.

About the CFDA/Vogue Fashion Fund

The CFDA/Vogue Fashion Fund was established in 2003 to help emerging
American design talent find continued success in the business of
fashion. With growing industry support, the prize was raised to $400,000
for the winner and $150,000 to the two runners-up in 2015. It is
expected that the awards will be used to further develop each designer’s
business in such areas as marketing, public relations, production and
sales. In addition to the cash prizes, the award also includes
mentorship from an esteemed group of industry professionals whose
expertise is tailored to the designers’ needs and future goals. Past
mentors include Howard Socol, Rose Marie Bravo, Millard “Mickey”
Drexler, Mark Lee, Maureen Chiquet and Domenico de Sole.

Since its inception, the program has granted $5.2 million to over 30
design companies, including winners Brother Vellies, Gypsy Sport,
Jonathan Simkhai, Paul Andrew, Public School, The Elder Statesman,
Altuzarra, Billy Reid, Sophie Theallet, Alexander Wang, Rogan, and
Proenza Schouler and runners-up Eva Fehren, Ryan Roche, Marc Alary, Juan
Carlos Obando, Jennifer Meyer, Tabitha Simmons, Pamela Love, Creatures
of the Wind, Eddie Borgo, Prabal Gurung, Monique Peìan, Patrik Ervell,
Albertus Swanepoel, Vena Cava, Philip Crangi, 3.1 Phillip Lim, Rodarte,
Thakoon, Thom Browne, Derek Lam, and Alexandre Plokhov.

In 2007, the CFDA/Vogue Fashion Fund created a separate Business
Advisory Committee to review the applications of the ten CVFF Finalists
(independently of the Selection Committee) with the intent of providing
a more focused business perspective and targeted feedback on the
designers’ future potential in the business. The Business Advisory
Committee will also be available to the seven finalists (who are not
chosen as a winner / runner-up) as an on-going resource for mentoring,
questions & answers and guidance.

About Amazon Video

Amazon Video offers customers unlimited access to tens of thousands of
movies and TV episodes, including award-winning Amazon Original Series,
through Amazon Prime; monthly subscriptions to SHOWTIME, STARZ, and
more; and hundreds of thousands of titles including new-release movies
and current TV shows for rent or purchase.

The entire range of selection can be instantly accessed through the
Amazon Video app on TVs, streaming media players, mobile devices, Amazon
Fire TV, Fire TV Stick, and Fire tablets, or online at Amazon.com/amazonvideo.
For a list of all Amazon Video compatible devices visit www.amazon.com/howtostream.

Prime Video, included in Amazon Prime, enables Prime members to enjoy
binge-worthy TV shows including Amazon Original Series airing now such
as the multi-Golden Globe award-winning series from Roman Coppola and
Jason Schwartzman, Mozart in the Jungle, the multi-Golden Globe
award-winning and Emmy award-winning series Transparent, the
breakout hit The Man in the High Castle, based on Philip K.
Dick’s novel, the hour-long drama Bosch, based on Michael
Connelly’s best-selling books, and the comedy created by and starring
Rob Delaney and Sharon Horgan, Catastrophe. In 2015 Amazon
released its first Original Movie, Chi-Raq,
from critically acclaimed filmmaker Spike Lee. Chi-Raq
is a modern day adaptation of the ancient Greek play “Lysistrata” by
Aristophanes starring Nick
Cannon
, Wesley
Snipes
, Jennifer
Hudson
, Teyonah
Parris
, D.B.
Sweeney
, Harry
Lennix
, Steve
Harris
, Angela
Bassett
with John
Cusack
and Samuel
L. Jackson
. Chi-Raq
is now available for Prime members to stream exclusively. Next up,
Amazon will release director Benjamin
Dickinson
’s Creative
Control
in theaters on March 11, 2016.

In addition to original series and movies, Prime members have access to
favorites like The Sopranos, True Blood and Girls, and
popular primetime series including 24, Downton Abbey, Extant, Falling
Skies, Grimm, Hannibal, Justified, Orphan Black, Teen Wolf, The Americans
,
and Under the Dome. Prime members also have access to a
collection of kids shows now airing including Amazon Original Series Just
Add Magic, Gortimer Gibbon’s Life on Normal Street
and the Annecy,
Annie and multi-Emmy award-winning Tumble Leaf, as well as
popular shows from Nickelodeon and Nick Jr. including SpongeBob
SquarePants, Dora the Explorer, Team Umizoomi,
and Blue’s Clues.
Customers who are not already Prime members can sign up for a free trial
at www.amazon.com/primevideo.

About Amazon Fashion, Shopbop, East Dane, and MyHabit

Amazon’s portfolio of fashion sites – Amazon Fashion, Shopbop, East
Dane, and MyHabit – offers the newest and most-wanted pieces of the
season, along with the classics and basics that make up the foundation
of every wardrobe. Amazon Fashion, a fast-growing division of
Seattle-based Amazon.com,
Inc. (NASDAQ:AMZN), is a destination for head-to-toe style, offering
clothing, shoes, and accessories from a wide range of iconic, designer,
contemporary, and classic brands for men, women, and kids. Shopbop.com
is the premier online shopping destination for modern style, offering
women around the world a comprehensive, hand-picked selection of
established and emerging designers. East
Dane.com
, brother site to Shopbop, is a
global online shopping destination for men’s apparel and accessories,
featuring up-and-coming and leading brands. MyHabit
is a membership-only sale site offering up to 60% off hand-picked
selections for women, men, kids and home. Amazon Fashion, Shopbop, East
Dane, and MyHabit offer Amazon Prime members unique benefits backed by
Amazon’s award-winning customer service.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline: 206-266-7180
www.amazon.com/pr

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