As Part of its 20th Anniversary Celebration, The Latin Recording
® Updates its Familiar Red

The Biggest Night in Latin Music®
Returns to Univision Thursday, Nov. 14, 2019 LIVE from the MGM Grand
Garden Arena in Las Vegas;

Nominees to be Announced Sept. 24, 2019

MIAMI–(BUSINESS WIRE)–The Latin Recording Academy® today revealed a new version of
its logo as part of its 20th anniversary celebration. The transition
takes the Latin GRAMMY® corporate logo from red to platinum
in time for their 20th Annual Latin GRAMMY Awards®. The
Biggest Night in Latin Music® will air Thursday, Nov. 14,
2019, live on the Univision Network from the MGM Grand Garden Arena in
Las Vegas. The three-hour telecast will begin at 8 p.m. ET/PT (7 p.m.
Central), preceded by a one-hour pre-show beginning at 7 p.m. ET/PT. The
nominees for the 20th Annual Latin GRAMMY Awards will be announced
Tuesday, Sept. 24, 2019.

The new branding for The Latin Recording Academy was designed by
Blanco-Lorenz, an entertainment-branding firm that specializes in Latin
media. The platinum logo replaces a brand that has been associated with
the Latin GRAMMYs™ for nearly two decades, and from now on features a
precious metal that has a centuries-long relationship with the Americas.
Platinum was initially discovered in South America.

“In addition to symbolizing successful music sales, and having long,
historic ties to Latin America, platinum is known for being a malleable
metal, more ductile than gold or silver, and a chemical catalyst,” said Gabriel
Abaroa Jr.
, President/CEO of The Latin Recording Academy. “Platinum
is the perfect representation of the Latin GRAMMYs for the next decade,
celebrating a type of music that has learned to adapt to changing
instruments, cultures, local roots, and fragmented environments, while
keeping its credibility and integrity; and, yes, it has proven itself to
be a catalyst for significant trends in the overall music world. We are
embracing this new branding whole-heartedly as we look forward to
kicking off our third decade with this milestone 20th anniversary

“We’re excited and honored to celebrate the music that unites us during
Latin GRAMMYs 20th anniversary this November 14th on Univision. Latin
music has never been more popular and it continues to grow, delighting
new audiences globally,” said Jessica Rodriguez, CMO of Univision
Communications Inc. and President/COO of Univision Networks. “This
year’s special ‘platinum’ edition of the Latin GRAMMYs will be an
unprecedented showcase of our roots, our culture and our rhythms, and it
promises to be one of the best shows yet.”

The Latin GRAMMY Awards are part of a weeklong series of events
celebrating a thriving community of music makers and culture. The award
show is one of Univision’s top-rated and most engaged music broadcasts,
with the 19th Annual Latin GRAMMY Awards reaching nearly 7 million
viewers in the United States who tuned into to all or part of the live
telecast last year. During the show’s final hour, Univision attracted
more Adult 18–49 and Adult 18–34 viewers than broadcast networks ABC,
NBC, and CBS, and overall, the 19th Annual Latin GRAMMY Awards averaged
more Hispanic viewers among Total Viewers 2+, Adults 18–49, and Adults
18–34 than the 2018 American Music Awards (ABC), Billboard Music Awards
(NBC), and Country Music Awards (ABC).

In addition, the telecast reached tens of millions of viewers across
more than 80 countries around the world and was the No. 1 social program
airing for the entire day, garnering 4.2 million total interactions
across Facebook, Instagram, and Twitter.

For more information and latest news, visit the official Latin Recording
Academy site at
Follow us on Facebook (LatinGRAMMYs),
Twitter (@LatinGRAMMYs)
or Instagram (@LatinGRAMMYs),
and use #LatinGRAMMY on all popular social media platforms.


The Latin Recording Academy is an international, membership-based
organization comprised of Spanish- and Portuguese-speaking recording
artists, musicians, songwriters, producers and other creative and
technical recording professionals. The organization is dedicated to
improving the quality of life and cultural condition for Latin music and
its makers. In addition to producing the Latin GRAMMY Awards to honor
excellence in the recorded arts and sciences, The Latin Recording
Academy provides educational and outreach programs for the Latin music
community either directly or through its Latin GRAMMY Cultural
Foundation. For more information about The Latin Recording Academy,
please visit


Univision is the leading media company serving Hispanic America. The
company’s broadcast assets include Univision Network, one of the top
television networks in the U.S. regardless of language and the
most-watched Spanish-language broadcast network in the country; UniMás,
a leading Spanish-language broadcast television network; and Univision
Local Media, which owns and/or operates 65 television stations and 58
radio stations in major U.S. Hispanic markets and Puerto Rico. Univision
Cable Networks consists of Univision Deportes Network (UDN), the
most-watched Spanish-language sports cable network in the U.S.;
Galavisión, the most-watched U.S. Spanish-language entertainment cable
network; Univision tlnovelas, a 24-hour Spanish-language cable network
dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable
network dedicated to international news; and an additional suite of
cable offerings – De Película, De Película Clásico, Bandamax, Telehit
and Telehit Urbano. Univision’s cable portfolio also includes FUSION TV,
an English-language news and lifestyle cable network; and an investment
in El Rey Network, a general entertainment English-language cable
network. The company also owns and operates several premier digital
destinations including Univision Now, a direct-to-consumer, on-demand
and live streaming subscription service;, the most-visited
Spanish-language website among U.S. Hispanics; and Uforia, a digital
music application featuring multimedia music content. For more
information, please visit


The MGM Grand Garden Arena is home to concerts, championship boxing and
premier sporting and special events. The Arena offers comfortable
seating for as many as 16,800 with excellent sightlines and
state-of-the-art acoustics, lighting and sound. Prominent events to date
have included world championship fights between Evander Holyfield and
Mike Tyson as well as Floyd Mayweather vs. Canelo Alvarez as well as
Floyd Mayweather vs. Manny Pacquiao; and concerts by The Rolling Stones,
Madonna, Elton John, Bruce Springsteen, Paul McCartney, Bette Midler,
George Strait, Justin Timberlake, Beyonce, U2, Lady Gaga, Bruno Mars,
Coldplay, Alicia Keys, Jimmy Buffett and the Barbra Streisand Millennium
Concert. The MGM Grand Garden Arena also has been home to annual events
including the Academy of Country Music Awards, the Billboard Music
Awards, the Latin GRAMMY Awards, iHeartRadio Music Festival, Pac-12
Men’s Basketball Championship and Frozen Fury NHL pre-season games
hosted by the Los Angeles Kings.



The Lippin Group on behalf of The Latin Recording Academy:

The Latin Recording Academy:
Iveliesse Malavé:

Jenisei Couso: jcouso@UNIVISION.NET

MGM Grand
Katharine Sherrer: