ALBUQUERQUE, N.M.–(BUSINESS WIRE)–Turquoise jewelry, a must-have for celebrities and fashion divas, is
soaring in popularity worldwide. Whether it’s Taylor Swift’s turquoise
earrings, Beyoncé’s turquoise bracelet, Sofia Vergara’s turquoise ring,
or Lara Spencer in her stunning turquoise necklace, specialty retailers
and department stores are racing to add turquoise to their product lines.
“Everyone loves turquoise,” says a smiling Romie Salem of Turquoise
Network, a leading online jewelry retailer. “Unfortunately, much of what
is in today’s market is overpriced or just imitation turquoise.”
Salem shares some guidelines to filter out the real from the fake. “When
shopping for authentic turquoise, there really are five main
descriptions to look for: Natural, Stabilized, Reconstituted, Dyed
Stone, and Imitation.”
NATURAL: Untreated turquoise with
the same properties it had when it came out of the ground. Very little
jewelry in the market actually contains natural turquoise (probably less
than 1%, according to Salem).
STABILIZED: Turquoise that has been
treated to enhance its color and make it more durable. Stabilized
turquoise is “Genuine Turquoise” by jewelry industry standards. Most
turquoise jewelry in the market is stabilized, including that sold by
major TV shopping networks and department stores. Salem points out that even
the highest grades of turquoise, such as Sleeping Beauty, are usually
stabilized for better jewelry production and wear.
RECONSTITUTED: Absolutely NOT
“genuine” turquoise. It contains a small amount of turquoise that has
been ground into powder and mixed with other materials.
DYED HOWLITE/MAGNESITE/OTHER STONES:
Not turquoise at all. Natural stones are simply dyed to resemble
turquoise at all, but simply a mix of chemicals.
Given that real turquoise jewelry is difficult to mass-produce,
retailers often struggle with inventory shortages—and have little
incentive to lower their markups. “That’s where we are different; our
mission is to make high quality sterling silver and genuine turquoise
jewelry affordable for everyone.”
Salem concluded with an emphasis on quality: “It isn’t simply about low
prices. It’s more about offering high quality products at the lowest
prices. Real, honest-to-goodness ‘value’—that’s the key.”
To learn more about turquoise, including traditional and Mohave Purple
Turquoise, visit the “Understanding Turquoise” article found on www.TurquoiseNetwork.com.
A Division of National Jewelry Buyers
5815 Menaul Blvd NE
Albuquerque, NM 87110