Tobii and Ubisoft® Reveal New Eye Tracking Features in Tom Clancy’s The Division™

the global leader in eye tracking, in partnership with
the leading creator, publisher and distributor of games, unveiled today
new eye tracking features
for the PC version of Tom Clancy’s
The Division, launching March 8. The new features, many available for
the first time in a major game title, create one of the most immersive
gaming experiences ever developed and help redefine multiplayer

“Collaboration and teamwork are at the core of Tom Clancy’s The
Division. With eye tracking, we’ve been able to enhance communication
bandwidth between players, giving them an additional way to signal their
intent,” said Stuart White, senior producer at Red Storm Entertainment,
a Ubisoft studio. “Tobii’s eye tracking implementation has taken the
definition of teamwork in the game to an entirely new level and we can’t
wait for gamers to experience the enhanced immersion it provides.”

As the latest highly-anticipated title in the Tom Clancy universe, The
Division will be the first game ever released to feature “Enemy
Tagging”, a collaborative feature that allows players to simply look at
an opponent to highlight them for other allies, making non-verbal
communication between players more natural and completely foregoing the
need to verbally communicate the enemy’s position.

“Ubisoft is innovating the way we as humans interact with games in The
Division and we’re incredibly fortunate to work with their team to
develop this new benchmark in gaming,” said Oscar Werner, president of
Tobii Tech. “We are still at an early stage in our long-term ambition to
create a widespread adaption of eye tracking in games. Integration in a
major title like The Division is an important step on this journey.”

Players with a Tobii eye tracker, including the Tobii
, SteelSeries
or MSI
GT72 S Tobii
will have access to these additional eye tracking
features in The Division:

  • Aim @ Gaze: When looking at a target and pressing the aim
    command, the player’s scene camera will automatically center on the
    target, with fine adjustments made with the thumb stick or mouse.
  • Grenade @ Gaze: Just as players aim their primary weapon with
    Aim @ Gaze, they too can aim their trusty explosive in the same manner
    – look, center and engage.
  • Cover @ Gaze: “Look for cover” has a whole new meaning. Players
    caught in one of The Division’s wildly exciting firefights can move
    between cover objects simply by exploring the scene with their eyes.
    When looking for new sanctuary, available cover objects are
    highlighted when the player’s gaze runs across them, allowing players
    to run for cover with a simple command.
  • Enemy Tagging: The feature makes exploration more realistic as
    players scan their environment for threats, tying their vision and
    their character’s together. As mentioned above, players need only look
    at an enemy to tag and track them for other teammates.
  • Collaborative Targeting: Once an enemy is tagged with Enemy
    Tagging, the real assault begins. Use collaborative targeting to
    simplify communication amongst your team and highlight a common enemy
    to engage together.
  • Extended View: Use your eyes to manipulate and control the
    in-game camera, providing an “Infinite Screen” experience. For
    example, as the player looks to the left of screen, the scene camera
    will auto-pan to the left intuitively and in harmony with the player.
  • EyeX Marks the Spot: Items and locations on the mega map can
    easily be highlighted and selected when the player looks at them,
    enhancing the map’s ease of use.
  • Clean UI: Players get more screen real estate and a completely
    unobstructed view of the action, making gamers feel as if they are
    physically there. Here, contextually activated UI elements like
    mini-map, ammunition and health are hidden until a player looks at a
    specific part of the screen. With less distractions on screen players
    are able to better focus on completing their primary objective.

Recently announced at CES 2016, gamers will also receive a copy of
Tom Clancy’s The Division when they purchase the
GT72 S Tobii
gaming notebook, the world’s first consumer notebook
with integrated eye tracking from Tobii.

Additional Information

  • See Tom Clancy’s The Division eye
    tracking features in action
  • To be among the first to try Tom Clancy’s The Division with Tobii Eye
    Tracking, visit Tobii’s booth (#1932) at the Game
    Developer’s Conference in San Francisco, Mar. 16-19
  • Interested in integrating eye tracking into your game? Join the ‘Boost
    to the Big Time’
    , Tobii’s comprehensive game development and
    support program.

About Tobii

Tobii is the global leader in eye tracking. Our vision is a world where
all technology works in harmony with natural human behavior. Tobii
operates through three business units: Tobii Dynavox makes specially
designed computers that are controlled by eye movement or touch screens
for use by people with special needs due to spinal cord injuries, CP,
ALS or other medical conditions. Tobii Pro develops and sells eye
tracking equipment and services used today by more than 2,000 companies
and 1,500 research institutions, including all of the world’s 50 highest
ranked universities. Tobii Tech further develops Tobii’s technology for
new volume markets such as computer games, personal computers, virtual
reality and vehicles. Tobii is headquartered in Sweden and is listed on
Nasdaq Stockholm (TOBII). The group has approximately 600 employees. For
more information, please visit

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive
entertainment and services, with a rich portfolio of world-renowned
brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game
series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s
worldwide network of studios and business offices are committed to
delivering original and memorable gaming experiences across all popular
platforms, including consoles, mobile phones, tablets and PCs. For the
2014-15 fiscal year Ubisoft generated sales of €1,464 million. To learn
more, please visit


Tobii Tech
Stephan Floyd, +1-781-223-2005
Marketing Manager,
Sara Hyléen, +46 70 9161641
Corporate Communications &
Investor Relations