USC Marshall School of Business to Host Family Business Forum on Generational Transfer

Number one issue facing family businesses as more than 95 percent
fail to make it through three generations

LOS ANGELES–(BUSINESS WIRE)–#USC–In an effort to assist family businesses in more successfully
transitioning to future generations, the USC Marshall Family Business
Program is holding an educational forum titled, “Exploring the Critical
Issues in Creating Successful, Multi-Generational Family-Owned

With fewer than four percent of family businesses successfully
transitioning to the fourth generation, this forum, set for Oct. 6th
at Town & Gown on the USC University Park Campus, will address what
organizers call the single most important challenge facing family
businesses today.

“Family businesses comprise 90 percent of businesses in America and
account for 80 percent of all jobs in the U.S., yet only 40 percent
transition successfully to the second generation and only 12 percent
make it to the third,” said Ken Ude, director of the USC Marshall Family
Business Program. “With the aging baby boomer population, the issue of
generational transition has never been more critical.”

The forum will feature sessions led by prominent authorities on family
business, including Lee Hausner, Ph.D., an author and international
expert on family business issues and senior advisor to the USC Marshall
Family Business Program, and Jonathan Flack, U.S. family business
practice leader and partner, PwC U.S., who will preview the results of
the firm’s 2016 Family Business Survey. The program will be introduced
by James. G. Ellis, dean of the USC Marshall School of Business.

“Over the past decade, I’ve seen family businesses thrive – they’re
carrying their operations into the next generation and bucking the usual
trends such as success challenges, governance and growing pains which
are becoming less of a burden,” said Flack. “I look forward to sharing
PwC’s latest research and insights into both the challenges and
opportunities facing family-owned business today.”

The forum will begin at 8:30 a.m. and conclude following a luncheon
panel. The forum is co-sponsored by Crystal & Company, GenSpring Family
Offices and PwC.

Further information on the USC Family Business Program and online
registration for the event can be found at
Registration fees are $95 for individuals and $250 for a family of four.
Current USC students are complimentary and registration fees for USC
Marshall Family Business Program members is included in their program

USC Marshall School Family Business Program

The mission of the USC Marshall Family Business Program is to ‘Create
Sustainable Value by Increasing the Professionalism of the Business and
the Effectiveness of the Family
’. Program members and participants
gain enhanced skills to grow their business and build a family legacy.


for USC Marshall School Family Business Program
Kirk Stewart,