Victorinox Swiss Army Launches Wounded Warrior Project Partnership at SHOT 2016
Company announces $100,000 donation and new commemorative Swiss Army
Knives to support Wounded Warrior Project
MONROE, Conn.–(BUSINESS WIRE)–Victorinox
Swiss Army, Inc. (VSA) today announced a new partnership with
Wounded Warrior Project® (WWP) encompassing a $100,000
minimum donation commitment and the introduction of eight new co-branded
Swiss Army Knife designs in 2016.
For every WWP Swiss Army Knife sold from January 1, 2016, through
December 31, 2016, VSA will donate five percent of the manufacturer’s
suggested retail price directly to WWP, with a guaranteed minimum
donation of $100,000. The donation from VSA will be used to support
WWP’s 20 programs and services, which are uniquely structured to honor
and empower this generation of wounded veterans. Through a high-touch
and interactive approach, the WWP vision is to foster the most
successful, well-adjusted generation of wounded service members in our
nation’s history.
“We are humbled and honored by our association with Wounded Warrior
Project,” said René Stutz, President and CEO of Victorinox Swiss Army,
North America. “Wounded Warrior Project delivers essential programs to
equip injured service members with the day-to-day tools needed to thrive
in their civilian lives after service. This support of our U.S. veterans
is a critical mission, and one which we are proud to take on through the
sale of our co-branded Swiss Army Knife collection.”
Launching at SHOT Show in Las Vegas (January 19-22, 2016), show
attendees are invited to build their own co-branded commemorative knife
at the VSA booth (#14202). Participants will have the option of choosing
between two knife styles, the Classic SD (58 mm) or Spartan (91 mm), and
three different handle design options. Suggested donations are $20 for
the Classic SD and $30 for the Spartan with 100 percent of the proceeds
donated to WWP.
On January 20th, VSA and WWP executives will host a launch
celebration event at 4:30PM PST at the VSA SHOT Show booth (#14202)
featuring an appearance by WWP Alumnus, Brett Miller. To learn about
Brett’s inspiring story, watch here.
“Our partnership with Victorinox Swiss Army provides us with an exciting
opportunity to raise awareness on behalf of thousands of wounded
veterans across the United States,” said Gary Corless, Executive Vice
President of Strategic Giving at Wounded Warrior Project. “In addition
to the critical resources that this campaign will generate for our
life-saving programs and services, the co-branded Swiss Army Knife gives
supporters a new way to support Wounded Warrior Project and the veterans
we serve. It also serves as a tangible reminder to the importance of
supporting our veterans who have given so much to this country. We are
truly grateful for the generosity of Victorinox Swiss Army and for their
desire to participate in our mission to honor and empower Wounded
Warriors.”
WWP and VSA co-branded knives will be available in eight
exclusive designs on four of the most popular Swiss Army Knife models:
Classic SD ($24 retail), Tinker ($30 retail), Fieldmaster ($49 retail)
and SwissChamp® Hardwood ($99 retail). The commemorative
co-branded knives will be available for purchase in the U.S. starting on
March 1, 2016, at all VSA Retail stores, at SwissArmy.com, and select
VSA retail partners.
As a thank you for their service, past and present service members can
show identification at VSA retail stores and receive 15 percent off
their purchase.
To find the VSA store nearest you, please visit our website here.
About Wounded Warrior Project
The mission of Wounded Warrior Project® (WWP) is to honor and
empower Wounded Warriors. WWP’s purpose is to raise awareness and to
enlist the public’s aid for the needs of injured service members, to
help injured servicemen and women aid and assist each other, and to
provide unique, direct programs and services to meet their needs. WWP is
a national, nonpartisan organization headquartered in Jacksonville,
Florida. To get involved and learn more, visit woundedwarriorproject.org.
About Victorinox Swiss Army
Victorinox produces and sells unique, high quality products worldwide
which are of practical use in differing areas of life: Swiss Army
Knives, Cutlery, Watches, Travel Gear, Apparel and Fragrances. The head
office of the company is in Ibach, Schwyz, in the heart of Switzerland.
This is where the founder of the company Karl Elsener first set up his
cutler’s business in 1884 and, a few years later, designed the legendary
“Original Swiss Army Knife”.
To learn more about Victorinox Swiss Army’s portfolio of products please
visit SwissArmy.com.
Contacts
Media:
Victorinox Swiss Army Inc.
Leah Pepper
Public
Relations Manager
212.334.4623 ext. 7311
Leah.Pepper@SwissArmy.com
