Women-Led Tech Team at BORN Group Designs and Implements Luxury Fashion Site, TheModist.com, Launching Across 102 Countries This International Women’s Day

Dubai Entrepreneur, Ghizlan Guenez, Launches Global Luxury Fashion Site
‘The Modist’; Hires Two Former NET-A-PORTER Execs

NEW YORK–(BUSINESS WIRE)–This International Women’s Day, Ghizlan Guenez, a former private equity
executive turned entrepreneur, launches
a pioneering, first-of-its-kind luxury digital experience dedicated to
celebrating the global demand for access to modest attire that does not
sacrifice on high fashion. TheModist.com website was designed and
implemented by a powerhouse women-led team from global agency BORN

The Modist is a fashion hub and shopping platform for the modern
cosmopolitan woman who is an empowered and style savvy digital native,
looking for more ‘modest’ fashion alternatives. TheModist.com showcases
multi-brand luxury collections that have been expertly curated with
looks, layers, cuts and collections that will allow consumers to express
their individuality through fashion and style, yet remain true to the
values of personal modesty that define them.

Guenez’s career path merges high finance with high fashion. Prior to
founding The Modist, she was a director at Abraaj Capital for 14 years.
Guenez has appointed a leadership team that includes Lisa Bridgett,
Chief Operating Officer and Sasha Sarokin, Director of Fashion and
Buying; both who join The Modist from NET-A-PORTER.

TheModist.com website was created by BORN Group—a fast-growing global
agency that combines creative design, content production and ecommerce
implementation services—after a lengthy agency selection process. The
complex, multinational, multi-currency site build was led by technology
practice lead, Olivia Yuan, and technical project manager, Caroline
Krafchek with a team spanning Dubai, the United Kingdom, United States,
Germany and India. The first phase of TheModist.com site functionality
allows consumers to browse the site in the English language and make a
purchase using 3 different currencies (USD, GBP, EUR). Work has already
begun to rapidly expand languages and currencies on its platform over
the coming months, starting with Arabic and the UAE Dirham.

“We were excited to work on a global fashion project with a challenging
timeline,” said Caroline Krafchek, Technical Project Manager, Born
Group. “With a mission focused on celebrating women, it has been a
remarkable experience bringing our vision to life alongside great female
team leads, at both The Modist and BORN.”


is a global digital agency that creates omni-channel solutions through
services ranging across digital strategy, creative design, user
experience, content production, ecommerce implementation, site
maintenance, optimization, and support. The company is headquartered in
New York and London, with operations across the U.S., Europe, and Asia.
Some of its current and past clients include: Salvatore Ferragamo,
Bliss, Red Bull, Design Within Reach, Melissa & Doug, Fossil, TATA,
Rodan + Fields, DKNY, Thomas Pink, Pernod Ricard, PUR, Lorna Jane, Ethan
Allen, Skullcandy, TAG Heuer, Uniqlo, Moroccanoil, Sotheby’s, Harley
Davidson, Net-a-Porter, Microsoft, Alex & Ani, American Media Inc, Mr. &
Mrs. Smith, Miasuki, Telegraph Media, Tom Dixon, Harrods, Random House,
and Diane von Furstenberg.

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BORN Group
Adithi Kasturirangan, 212-625-8590